Generate inbound and outbound demand, conduct discovery and qualification conversations, convert qualified meetings into pipeline, and support handoffs to Sales Specialists. Maintain accurate Salesforce records, collaborate with Marketing and Sales, provide lead-quality feedback, and stay engaged through early opportunity development. Success is measured by qualified meetings, meeting-to-opportunity conversion, pipeline creation, and CRM accuracy.

Own outbound pipeline generation for named enterprise and strategic accounts. Build account plans, map buying committees, conduct executive-level discovery, run research-led outbound campaigns, partner with marketing and channel providers, maintain Salesforce data, forecast pipeline, and exceed qualified meeting targets. The role also mentors junior SDRs, contributes to sales enablement materials, and brings competitive intelligence to the business.