Execute and maintain high-volume programmatic advertising and publisher monetization campaigns. Responsibilities include configuring campaigns across SSPs, setting up IOs, creatives, and line items, managing site and app approvals, maintaining blocklists and whitelists, entering PMP and open auction targeting parameters, and monitoring metrics such as impressions, CPM, fill rate, and win rate. The role emphasizes strict SOP adherence, accuracy, data handling, and coordination with SSPs in a fast-paced remote environment.

Manage and grow programmatic demand partner relationships across DSPs and SSPs. Responsibilities include onboarding, account optimization, yield and revenue growth, partner business reviews, monetization reporting, performance analysis, commercial strategy, and coordinating ad technology issue resolution. The role also identifies AI and automation opportunities to improve reporting, workflows, client management, and operational efficiency while collaborating with yield, operations, and publisher success teams.

Leads demand-side yield strategy across iion’s ad marketplace and owns strategy for Cognitiion, its AI-driven yield optimization platform. Diagnoses marketplace performance, directs Yield Analysts, designs experiments, defines optimization metrics, and converts findings into platform requirements. Partners with marketplace, commercial, data science, engineering, and AI leadership to improve revenue, efficiency, bidding, win rates, and traffic allocation.