Manage and grow national and regional modern trade accounts, driving sell-in and sell-out targets, negotiating listings and shelf space, executing promotions, ensuring product availability, coordinating distributors and visual merchandising teams, and reporting business performance. The role also develops buyer relationships, identifies expansion opportunities, and collaborates with Marketing on account-specific campaigns.

Manages store-level execution across assigned retail chains through frequent store visits, stock monitoring, relationship building, sales tracking, replenishment coordination, visual merchandising, product launches, and reporting. The role ensures product availability, shelf visibility, timely distributor fulfillment, and strong store performance while supporting the Key Account Manager with chain-level sales insights.