Leads business intelligence and reporting initiatives by gathering, modeling, validating, and analyzing complex data. Designs dashboards, reports, KPIs, and data sets using Power BI and related technologies. Collaborates with stakeholders and database administrators on data architecture, queries, integrations, and reporting availability. Converts historical, current, and predictive operational data into actionable insights that support strategic and tactical business decisions.

Translate global marketing strategy into localized regional execution for Retail and Banking. Own regional campaign planning, ABM, sales enablement, customer engagement, events and CEC activations. Provide market and competitive insights, coordinate cross-functional teams and vendors, monitor campaign performance, and drive pipeline and revenue influence.