Own the full direct and channel sales cycle, including prospecting, solution presentations, negotiations, closures, and account handoffs. Develop dealers, system integrators, distributors, and strategic business partners. Engage architects, consultants, builders, EPC firms, and security influencers to drive specifications and project opportunities. Expand enterprise accounts, present to CXOs, conduct demonstrations and seminars, manage proposals and bids, track pipelines, report market intelligence, and collaborate with Marketing on campaigns and events.