Lead field-based research to identify and prioritise high-impact, solvable AI use cases for MSMEs across textiles, electronics, and pharmaceuticals. Develop implementation-ready roadmaps, cost-benefit analyses, data and instrumentation requirements, governance frameworks, and deployment models. Engage stakeholders, validate feasibility with technology providers, translate insights into accessible outputs, and support dissemination and workshops. Spend majority of engagement in the field and collaborate closely with Athena's leadership and research teams.