Implement and govern Adobe Analytics tagging (Launch, Web SDK), manage marketing channel setup, classifications, and data feeds. Validate data, implement third-party pixels, define KPIs, build dashboards in Workspace and Tableau, and perform cohort, attribution, funnel, and trend analyses while collaborating with marketing, product, and tech teams.
Key Responsibilities
- Translate business requirements into technical measurement specifications for Adobe Analytics, Web SDK
- Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings, and event-forwarding frameworks.
- Configure, QA, and govern Adobe Analytics implementations to ensure data accuracy and consistency.
- Manage Marketing Channel setup, processing rules, and attribution validation.
- Design, maintain, and validate Classifications (SAINT / Rule Builder) to support reporting and attribution.
- Perform data feed analysis and validation to troubleshoot discrepancies and support advanced reporting needs.
- Implement and maintain 3rd-party marketing pixels (Meta, Google Ads, LinkedIn, Floodlight, etc.).
- Define KPIs and deliver dashboards and insights using Adobe Analytics Workspace and Tableau.
- Perform cohort, attribution, contribution, trend, and funnel analysis.
- Collaborate with marketing, product, and technology teams to optimize measurement and personalization.
Qualifications & Requirements
- Hands on experience in Adobe Tagging / Adobe Analytics.
- Strong hands-on experience with Adobe Launch, Adobe Web SDK, and modern tagging frameworks.
- Proven experience with Marketing Channels, Classifications, and Data Feeds in Adobe Analytics.
- Proficiency in JavaScript, HTML, and CSS for implementation and debugging.
- Strong understanding of data layers, XDM schemas, analytics governance, and data quality checks.
- Experience with Adobe Analytics Workspace and BI tools such as Tableau.
- Strong analytical, problem-solving, and communication skills.
- Bachelor’s degree in Computer Science, Analytics, Marketing, or related field (preferred).
Preferred Skills & Certifications
- Adobe Analytics – Business Practitioner certification.
- Adobe Analytics Developer / Architect certification.
- Adobe Experience Platform (AEP) certification.
- Experience with Adobe Customer Journey Analytics (CJA).
- Exposure to server-side tagging, event forwarding, and privacy/compliance frameworks.
eClerx LLC Mumbai, Maharashtra, IND Office
Express Towers, 4th Floor, Ramnath Goenka Marg, Nariman Point, Mumbai, Maharashtra, India, 400021
eClerx LLC Navi Mumbai, Maharashtra, IND Office
Building # 11, 2nd, 3rd, 4th, 5th & 6th Floor, K Raheja Mindspace, Plot #3 TTC Industrial Area, Thane Belapur Road, Airoli, Navi Mumbai, India, 400708
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