Braze
What's It Like to Work at Braze?
Frequently Asked Questions
Braze supports employee job satisfaction through a combination of values-driven culture, career development, inclusive community, flexibility, and meaningful work impact.
- A values-driven and people-centric culture: Braze’s core values—Take Your Seat at the Table, Don’t Ignore Smoke, Shape the Future, Embrace Curiosity, Seek the Truth, and Be a Human—create a culture centered on ownership, curiosity, transparency, and kindness. Employees highlight a “people-centric culture,” strong community, and an environment where they “never dread having to work,” alongside close collaboration across teams and leadership access.
- Opportunities for growth and development: Braze invests heavily in career growth through structured programs such asthe Forging Mentorship global program (multiple cohorts annually) and internal mobility offerings. Employees also receive an annual learning stipend for external education, with examples including Harvard Leadership programs and professional certifications. Additionally, 100% employee participation was achieved in compliance training programs, reflecting strong engagement in development.
- Inclusive culture and belonging: Braze embeds “Global Inclusion and Opportunity” into its business processes and culture. Initiatives like Braze for ALL define inclusion as enabling employees to be their authentic selves and feel a sense of belonging. Programs include cross-functional task forces, Culture Club and Speaker Series events, ERGs (e.g., Pride@Braze, Parents@Braze, Jews@Braze, Women@Braze), and inclusive leadership and allyship training. These efforts are reinforced by employee-led communities and global participation across regions.
- Flexibility and work-life integration: Braze offers a flexible work model with hybrid, in-office, and remote options depending on role and team needs. Employees highlight strong work-life balance, including the ability to manage parenting responsibilities with support from Parents@Braze. Initiatives like “Take Your Kids to Work Day” and ERG-led programming help employees integrate personal and professional lives.
- Comprehensive benefits and well-being support: Braze provides extensive benefits including five medical plan options, HSA/FSA contributions, mental health support (therapy and coaching), fertility and family-forming benefits via Carrot ($5K/year, $25K lifetime), and financial benefits like 401(k) matching and ESPP. Expanded policies include 16 weeks paid parental leave (US/Singapore), 18 weeks (UK), and up to 12 weeks paid medical/caregiver leave, along with access to Modern Health for coaching and therapy.
- Collaboration and meaningful impact: Employees emphasize cross-functional collaboration and the ability to work closely with leadership and other teams. Product development examples, such as the “Save as Draft” feature, demonstrate collaboration across product, design, engineering, analytics, and marketing teams using tools like Slack for transparency and rapid iteration. Roles like Partner Sales Manager highlight global collaboration, fast-paced environments, and relationship-building across internal and external stakeholders.
- Community, passions, and culture-building: Braze encourages employees to bring their full selves to work through initiatives like “Braze Passions” sessions, lunch-and-learns, and interest-based Slack channels (#chess, #soccer, #appcat, etc.). Employees are supported in pursuing personal passions, including professional music careers and teaching, reinforcing individuality and creativity as drivers of innovation.
- Social impact and purpose: Braze integrates purpose through initiatives like its Pledge 1% commitment and the Braze for Social Impact Fund, which has distributed over $2.9M to 150+ nonprofits since 2022. Programs like the ERG Grant Program allow employees to directly allocate funding, with 86% of grants directed by employees. Additional initiatives include Tech for an Equitable Future and charitable engagement tools for customers.
- Recognition and employer strength: Braze’s culture ranks in the Top 5% of similarly sized companies and Top 10% in New York on Comparably. CEO Bill Magnuson’s approval rating is also in the Top 5% among peers, reinforcing strong leadership perception and workplace satisfaction.
Bottom line: Braze supports job satisfaction through a combination of strong values, robust career development, inclusive and flexible culture, comprehensive benefits, and meaningful work—creating an environment where employees can grow, feel supported, and make a tangible impact.
Braze is widely regarded as a strong place to work, supported by high employee satisfaction, positive cultural feedback, and strong external recognition.
- Strong external recognition and rankings: Braze’s culture ranks in the Top 5% among similarly sized companies and Top 10% in New York on Comparably. CEO Bill Magnuson’s approval rating is also in the Top 5%, reinforcing positive employee sentiment toward leadership and overall workplace experience.
- Positive employee sentiment and experience: Employees consistently highlight a collaborative and engaging environment. Testimonials emphasize a “great community,” strong cross-team relationships, and the ability to connect with colleagues and leadership to “drive meaningful change.” Others describe the workplace as one where they “never dread having to work,” pointing to high satisfaction and engagement.
- A people-centric and inclusive culture: Braze promotes an inclusion-first environment where employees are encouraged to bring their authentic selves to work. Initiatives like Braze for ALL, ERGs (e.g., Pride@Braze, Parents@Braze, Women@Braze), and inclusive leadership training support belonging, representation, and connection across a global workforce.
- Opportunities for growth and development: Employees have access to robust learning and development programs, including Insights Discovery (with ~60% participation), global mentorship through Forging Mentorship, and internal mobility via EDGE. High engagement, including 100% completion of compliance training programs, reflects strong participation in career development initiatives.
- Flexibility and work-life balance: Braze supports hybrid, remote, and in-office work depending on role and team needs. Employees cite flexibility and work-life balance as key benefits, supported by programs like Parents@Braze and policies such as flexible PTO and parental leave.
- Collaborative and impactful work environment: Employees emphasize strong cross-functional collaboration, access to leadership, and meaningful work. Examples include product development efforts like the “Save as Draft” feature and global alliance roles that involve working across teams and regions to drive business impact.
- Community, passions, and engagement: Braze encourages employees to bring their full selves to work through initiatives like “Braze Passions” sessions, lunch-and-learns, and interest-based Slack channels. Employees are supported in pursuing personal interests and passions, reinforcing a culture of individuality and creativity.
- Purpose and social impact: Braze integrates purpose into the employee experience through initiatives like the Braze for Social Impact Fund and ERG Grant Program, which has distributed over $2.9M to nonprofits since 2022, with 86% of grants directed by employees. This reinforces a sense of impact beyond day-to-day work.
Bottom line: Braze is considered a good place to work and is recommended by employees due to its strong culture, inclusive environment, career growth opportunities, flexibility, and meaningful, collaborative work—supported by both employee feedback and top-tier external rankings.
Braze has built a strong reputation as a people-first, inclusive, and high-performing workplace, supported by external recognition, employee feedback, and its investment in culture, growth, and impact.
- Highly ranked workplace culture: Braze’s culture is ranked in the Top 5% among similarly sized companies and Top 10% in New York on Comparably. CEO Bill Magnuson’s approval rating is also in the Top 5%, reinforcing a positive perception of leadership and overall employee experience.
- Reputation for a strong, people-centric culture: Braze is widely recognized for its values-driven and collaborative culture. Employees highlight a “people-centric culture,” strong community, and an environment where they can engage across teams and leadership. Testimonials emphasize connection, collaboration, and a workplace where employees feel energized rather than disengaged.
- Known for inclusion and belonging: Braze has an inclusion-first reputation, embedding Global Inclusion and Opportunity into business practices. Initiatives like Braze for ALL, global ERGs, and inclusive leadership training reinforce a workplace where employees feel respected, empowered, and able to bring their authentic selves to work. This commitment to belonging is a core part of how the company is perceived internally and externally.
- Reputation for career growth and development: Braze is known for investing in employee growth through programs like Insights Discovery, global mentorship (Forging Mentorship), and internal mobility via EDGE. With ~60% participation in learning programs and 100% engagement in compliance training, the company is seen as one that actively supports professional development and upskilling.
- Perceived as flexible and supportive of well-being: Braze is viewed as a company that supports work-life balance through flexible work arrangements and comprehensive benefits. Programs like Parents@Braze and inclusive leave policies reinforce its reputation as a supportive employer for caregivers and employees balancing personal responsibilities.
- Recognized for collaboration and meaningful work: Braze is known for its collaborative, cross-functional environment where employees can make a tangible impact. Product development and business roles highlight strong teamwork, transparency, and the ability to contribute to meaningful outcomes, reinforcing a reputation for engaging, impactful work.
- Reputation for purpose and social impact: Braze is also recognized for its commitment to social impact, including its Pledge 1% commitment and the Braze for Social Impact Fund, which has distributed over $2.9M to nonprofits. Employee-led initiatives like the ERG Grant Program further strengthen its reputation as a purpose-driven employer.
Bottom line: Braze is widely viewed as a top-tier employer with a strong reputation for culture, inclusion, career growth, and meaningful work, backed by high external rankings, positive employee feedback, and consistent investment in people and community.
One key tradeoff is cross-functional collaboration vs. siloed work. Braze places greater emphasis on cross-functional collaboration that drives stronger, more integrated outcomes than on siloed, team-by-team execution. This fosters strong alignment and better product and business outcomes, though it may require more coordination across teams.
Another tradeoff is cross-functional mobility and long-term leadership development vs. faster near-term compensation growth. Braze places greater emphasis on cross-functional mobility and long-term leadership development than on faster near-term salary and compensation growth. This supports long-term career building, though immediate compensation acceleration may be more gradual.
Employees may also experience comprehensive, top-tier benefits vs. accelerating compensation growth year over year. Braze places greater emphasis on comprehensive, top-tier benefits than on accelerating compensation growth year over year. This provides strong overall support and wellbeing, though base compensation growth may be more measured.
Another tradeoff is flexibility and autonomy vs. standardized work structures. Braze places greater emphasis on organization-wide flexibility and autonomy than on tightly standardized schedules and uniform work structures. This supports work-life balance and independence, though it favors individuals who are self-directed and comfortable managing their own schedules.
There is also a tradeoff between minimal micromanagement vs. need for self-direction. Braze emphasizes minimal micromanagement and high trust, giving employees space to make decisions and move quickly, though that model favors self-directed, intrinsically motivated contributors.
Another tradeoff is high-growth, market-responsive environment vs. slower, more stable operating environments. Braze places greater emphasis on high-growth, market-responsive environment than on slower, more stable operating environments. This creates strong momentum and opportunity, though it may come with evolving priorities and fast-paced execution.
Finally, customer-driven innovation vs. exploratory experimentation is a tradeoff. Braze emphasizes customer-driven innovation that delivers meaningful, real-world impact and measurable value, while exploratory initiatives are more selectively prioritized. This ensures strong customer outcomes, though purely experimental work may be more limited.
Great match for candidates who prefer:
- Working in collaborative, cross-functional environments
- Building long-term careers through internal mobility and development
- Having flexibility and autonomy in how they work
- Thriving in a high-growth, fast-moving company
- Working on customer-driven, impactful problems
Working here means:
- Collaborating across teams to deliver integrated, customer-focused solutions
- Navigating a global, growing organization with evolving opportunities
- Taking ownership of your career growth and development
- Operating with high trust, autonomy, and accountability
- Contributing to a platform that powers real-time customer engagement at scale
Braze's Candidate Tradeoffs
If you’re weighing whether Braze is the right fit, these are the core tradeoffs to consider.
- Braze emphasizes minimal micromanagement and high trust, giving employees space to make decisions and move quickly, though that model favors self-directed, intrinsically motivated contributors.
Braze Employee Perspectives
Workplace perception at Braze is shaped by a deeply inclusive and community-driven environment, where diversity is not only embraced but actively celebrated. Employees experience a culture enriched by a wide range of perspectives, backgrounds and shared interests, creating a sense of belonging that extends beyond day-to-day work and into meaningful connection.
“The diversity, equity, and inclusion that is put at the forefront of our community at Braze. We have people from different socioeconomic backgrounds, from different nationalities, we have different political views, different sexual orientations, and it just creates this most amazing melting pot of perspectives, opinions, and contributions to the community. We have the employee resource groups, which are 10 different groups such as Black@Braze, Jews@Braze, and Muslims@Braze, who educate, celebrate, and shout about their respective religions and cultures and bring a richness to the wider Braze community. We then also have a wide range of different clubs and groups of people that get together from musicians to sports people to various other different groups, which makes our community a much richer place.”
Workplace perception at Braze is shaped by a strong alignment between innovative work, passionate people and a culture that embraces individuality. Employees are drawn not only to the company’s product and mission, but also to an environment where curiosity, enthusiasm and personal interests are genuinely valued. This combination creates a workplace where people feel energized, supported and empowered to make an impact.
“I think first and foremost was legitimately the product itself. It is a really innovative customer engagement platform. One of the things we say often is that we are here to forge connections between consumers and the brands they love. The second piece, which is actually probably arguably the most important, is the people. They are not only intellectually curious, extremely intelligent, and supportive, but they are also passionate. And that’s something that I didn’t find often at a lot of companies when interviewing, and that passion really resonated with me. I could tell everybody was really excited about what they were doing. But then also throughout the process, I had actually learned Braze supports other passions that you might have, and there’s a Slack channel for almost anything. Joining Braze, you realize that your passions are truly welcome here and you’re empowered to make an impact.”
Workplace perception at Braze is deeply influenced by a people-first culture, where employees feel genuinely supported and connected to one another. This strong sense of care and shared commitment fosters an environment where individuals are not only invested in the product, but also in building a positive and inclusive workplace together.
“I think the best thing about working at Braze is the people. I feel like as an employee, I’m super cared for at Braze and everyone is genuinely super passionate about each other and the team. I think everyone at Braze is super committed to making Braze a better product and also better culturally.”
Braze Employee Reviews
What People Are Saying About Braze
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Belonging & Inclusion: An established network of ERGs and a funded grant program indicate sustained investment in inclusion and community. A welcoming, values-forward environment supports diverse groups and connection.
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Benefits & Perks: Flexible PTO, equal growing-family leave, caregiver/medical leave, and financial-wellness tools point to a comprehensive total-rewards approach. Mental-health support, tuition reimbursement, and return-to-work programs reinforce whole-person support.
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Learning & Development: Development frameworks, structured hiring and career pathing, and programs like Braze University and tuition reimbursement signal clear investment in growth. Fast-evolving work and knowledge-sharing create chances to broaden scope and learn quickly.
Braze's Benefits
Encourages autonomy and ownership from employees
Established employee awards to honor work and contributions
Managers give public shoutouts and celebrate employee milestones
Quarterly engagement surveys to gauge employee satisfaction
Encourages lateral mobility to expand skills and impact
Posts new positions internally and encourages employees to apply
Promote from within
Implements team-based strategic planning
Leadership encourages open, transparent debate
Leadership is transparent and communicative
Open office floor plan to encourage communication and collaboration
Prioritizes real-world impact of work in decision-making processes
Promotes a people-first, social culture
Uses an OKR operational model to clearly define goals and priorities
Utilizes an open door policy that encourages accessibility
Offers a remote work program
Provides work from home flexibility
Utilizes a flexible work schedule
