Braze

2,000 Total Employees
Year Founded: 2011

What's the Company Culture Like at Braze?

Updated on July 14, 2026

Frequently Asked Questions

Cultural Alignment

Braze’s culture is values-driven, people-centric, and highly collaborative, with a strong emphasis on inclusion, curiosity, and meaningful connection across teams.

  • A values-driven foundation: Braze’s culture is anchored in six core values—Take Your Seat at the Table, Don’t Ignore Smoke, Shape the Future, Embrace Curiosity, Seek the Truth, and Be a Human. These values promote ownership, transparency, curiosity, and kindness, shaping how employees collaborate, solve problems, and make decisions. Employees are encouraged to contribute ideas, challenge assumptions, and act with integrity.
  • People-centric and community-oriented: Employees consistently describe Braze as a “people-centric” and “close-knit” environment where strong relationships are central to the experience. Testimonials highlight a workplace built on community, where teams are engaged, supportive, and enjoy working together. Employees also emphasize the ability to connect across teams and levels, including leadership.
  • Inclusive and belonging-focused: Inclusion is a core part of Braze’s culture, with an emphasis on creating an environment where employees can be their authentic selves. Initiatives like Braze for ALL, Employee Resource Groups (e.g., Pride@Braze, Parents@Braze), and inclusive leadership training foster belonging, representation, and equity. These programs support a workplace where employees feel respected, empowered, and heard.
  • Collaborative and cross-functional: Braze is known for strong collaboration across product, engineering, sales, and other teams. Employees frequently work cross-functionally, using open communication channels like Slack to solve problems and build products together. This culture encourages transparency, teamwork, and shared ownership of outcomes.
  • Curiosity and growth mindset: The company promotes continuous learning and exploration through programs like Insights Discovery, mentorship, and learning stipends. Employees are encouraged to “embrace curiosity,” develop new skills, and explore different career paths, reinforcing a culture of growth and adaptability.
  • Authenticity and individuality: Braze encourages employees to bring their full selves to work, including their passions and interests. Initiatives like “Braze Passions” sessions, lunch-and-learns, and interest-based Slack channels create space for individuality and creativity, contributing to a vibrant and engaging workplace culture.
  • Purpose-driven and impact-oriented: The culture extends beyond internal work through social impact initiatives like the Braze for Social Impact Fund and ERG Grant Program, empowering employees to contribute to causes they care about. This reinforces a sense of purpose and connection to broader community impact. 

Bottom line: Braze’s culture is collaborative, inclusive, and values-driven—built around strong relationships, continuous learning, and meaningful impact—creating an environment where employees feel connected, supported, and empowered to contribute.

Team Dynamics & Collaboration

Teams at Braze collaborate in a highly cross-functional, transparent, and globally connected environment, with strong emphasis on communication, shared ownership, and relationship-building.

  • Cross-functional collaboration is core to how work gets done: Employees regularly partner across product, design, engineering, analytics, marketing, and sales to solve complex problems. For example, the development of the “Save as Draft” feature required coordination across multiple product teams, UX, engineering, analytics, and marketing, demonstrating how deeply integrated teamwork is in day-to-day work.
  • Open and transparent communication tools: Collaboration is often facilitated through open Slack channels and shared communication spaces, making it easy to loop in stakeholders, ask questions, and iterate quickly. Employees note that cross-team collaboration can be as simple as tagging another team member, enabling fast problem-solving and alignment.
  • Global collaboration across regions: Many roles involve working across time zones and geographies. For example, partner sales teams coordinate daily with global colleagues to align on strategy, localize initiatives, and support international partners. This creates a dynamic environment that blends global strategy with local execution.
  • Strong partnership across business functions: Teams like Sales, Presales, and Onboarding Services work closely together to deliver customer outcomes. Collaboration goes beyond simple handoffs—teams jointly develop solutions, support partner enablement, and ensure customers gain value from the platform.
  • Accessible leadership and cross-level engagement: Employees highlight the ability to connect with colleagues across levels, including executives, whether through day-to-day work, social events, or ERG initiatives. This accessibility helps drive alignment, idea-sharing, and meaningful collaboration across the organization.
  • Shared ownership and values-driven teamwork: Braze’s values—such as Take Your Seat at the Table and Seek the Truth—encourage employees to contribute ideas, challenge assumptions, and work together toward the best outcomes. Teams operate with a sense of shared responsibility, where diverse perspectives are actively encouraged and valued.
  • Relationship-building as a key part of collaboration: In roles like alliance and partner sales, collaboration is centered on building strong internal and external relationships. Employees emphasize connecting people, ideas, and teams to create a “self-sustaining ecosystem” of communication and success. 

Bottom line: Collaboration at Braze is highly cross-functional, transparent, and global—enabled by open communication, accessible leadership, and a shared commitment to teamwork—allowing employees to work together effectively and make meaningful impact.

Recognition Practices

Employee work at Braze is recognized through a combination of formal programs, employee-driven impact, leadership visibility, and a culture that emphasizes appreciation, collaboration, and meaningful contribution.

  • Formal recognition programs tied to impact: Braze has introduced structured recognition initiatives such as the Braze for Impact Awards, which honor employees who go above and beyond in social impact efforts. Winners are given the opportunity to direct charitable donations (e.g., $40,000 total awarded) to causes they care about, directly linking recognition to meaningful impact.
  • Employee-driven recognition through social impact programs: Programs like Donation Dollars for Doers reward employees for volunteering and community engagement by allowing them to earn donation credits for nonprofits of their choice. This connects recognition with employee initiative and reinforces the company’s values around community and service.
  • Recognition through visibility and collaboration: Employees gain recognition by contributing to high-impact, cross-functional work. For example, product development efforts like the “Save as Draft” feature involve collaboration across multiple teams, where contributions are visible across the organization and tied to real customer outcomes. Employees note that teamwork and shared success are central to how contributions are acknowledged.
  • Access to leadership and cross-team acknowledgment: Braze’s collaborative culture allows employees to connect with leaders and peers across levels, including executives. Employees highlight that engaging across teams—whether through work, ERGs, or events—creates opportunities for contributions to be seen and valued broadly.
  • Recognition through culture and values: Braze’s core values—such as Take Your Seat at the Table and Be a Human—encourage employees to contribute ideas, support one another, and celebrate contributions. Recognition is often embedded in day-to-day interactions, where employees are encouraged to speak up, collaborate, and help others succeed.
  • Opportunities to showcase skills and passions: Employees are also recognized through initiatives like “Braze Passions” sessions, lunch-and-learns, and company events (e.g., “Braze Got Talent”), where individuals can share their expertise and personal interests with colleagues. This creates additional visibility and appreciation beyond core job responsibilities.
  • Recognition through career growth and development: Advancement opportunities, internal mobility (e.g., EDGE program), and participation in leadership and mentorship programs serve as another form of recognition, rewarding performance and potential with new opportunities and responsibilities. 

Bottom line: At Braze, recognition is both formal and informal—ranging from structured awards and social impact programs to everyday visibility, collaboration, and career growth—creating a culture where contributions are acknowledged, valued, and connected to meaningful outcomes.

Braze's Candidate Tradeoffs

If you’re weighing whether Braze is the right fit, these are the core tradeoffs to consider.

  • Braze places greater emphasis on cross-functional collaboration that drives stronger, more integrated outcomes than on siloed, team-by-team execution.

Braze Employee Perspectives

Braze’s culture is intentionally built around shared values that emphasize curiosity, openness and authenticity, creating an environment where employees are encouraged to contribute and grow. By fostering a workplace where individuals feel empowered to speak up and bring their perspectives forward, the company ensures that innovation and culture evolve together.

“We’ve made sure that we’re bringing people into the organization who are going to embody our company values, such as being human, embracing curiosity, and being open to new ideas and new perspectives. But we also want people to take their seat at the table, think about how they can add their voice to the conversation, bring their ideas and perspectives to the forefront, and make things better.”

Will Crocker Hay
Will Crocker Hay, VP of Community and Partner Learning

Braze’s culture is grounded in values that emphasize both performance and empathy, encouraging employees to show up with integrity, awareness and a genuine commitment to one another. These principles guide not only how work gets done, but how colleagues support and uplift each other across the organization.

“Beyond my core duties, I find joy in supporting my colleagues. This reflects our values such as ‘Be A Human’ (operating with integrity and kindness) and ‘Don't Ignore Smoke’ (operating with vigilance.)”

Mizuki Hiramatsu
Mizuki Hiramatsu, Partner Sales Manager

Braze’s culture is defined by collaboration, openness and a shared commitment to solving challenges together. Employees are encouraged to contribute ideas freely, regardless of role or seniority, creating an environment where support is both accessible and deeply embedded in how teams operate. This collective approach ensures that individuals feel backed, heard and empowered to tackle complex problems.

“I’ve found that the best support at Braze comes from our culture of intellectual humility and open collaboration. A great example of this is how our BrazeAI Decisioning Studio™ team conducts weekly problem-solving sessions. These meetings bring together people from across different projects to tackle the specific challenges we face in our daily work. Regardless of seniority, everyone is encouraged to jump in, and the discussion is completely open to new ideas, creative solutions or deep-dive analyses. Knowing that I can bring a complex problem to a room full of great people and receive honest, collaborative feedback makes me feel incredibly backed by my team. It’s an environment where no one has to struggle in a silo.”

Lorena Cunha
Lorena Cunha, Forward-Deployed Data Science Manager

When I see people find their unique skills and voice, productively experiment, and appreciate the losses as well as the wins, I feel confident that they’ll create value for themselves, their peers and the organization.

Del Patara
Del Patara, Vice President and Global Head of Business Development

What People Are Saying About Braze

  • People-First Culture: Colleagues are described as caring and supportive, with flexibility and benefits like generous leave and wellness initiatives reinforcing respect for personal well-being.
  • Empowering & Trusting Leadership: Employees are given significant responsibility and describe management as honest, ethical, and growth-oriented, signaling trust and meaningful autonomy.
  • Authentic & Consistent Values: Core values are clearly articulated and referenced as a shared language guiding everyday behavior, indicating values are practiced rather than ornamental.

Braze's Benefits

Encourages autonomy and ownership from employees

Established employee awards to honor work and contributions

Managers give public shoutouts and celebrate employee milestones

Quarterly engagement surveys to gauge employee satisfaction

Has employee-led culture committees

Offers an Employee Assistance Program (EAP)

Offers company-sponsored happy hours

Offers company-sponsored outings

Offers Employee Resource Groups

Offers wellness programs

Partners with nonprofits

We have a partnership in NYC with New York Edge, a nonprofit bridging the opportunity gap among underserved students by providing programs to improve academic performance, health & wellness & more.

Provides opportunities to volunteer in the local community

In addition to volunteering in our communities globally, our Braze Cares program focuses on charitable giving. Employees can curate donation funds to support causes and Braze matches $100 per employee

Provides recreational clubs

Implements team-based strategic planning

Leadership encourages open, transparent debate

Leadership is transparent and communicative

Open office floor plan to encourage communication and collaboration

Prioritizes real-world impact of work in decision-making processes

Promotes a people-first, social culture

Uses an OKR operational model to clearly define goals and priorities

Utilizes an open door policy that encourages accessibility

Offers a remote work program

Provides work from home flexibility

Utilizes a flexible work schedule