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Dentsu Creative

SFMC Developer

Posted 5 Days Ago
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In-Office
Mumbai, Maharashtra, IND
Senior level
In-Office
Mumbai, Maharashtra, IND
Senior level
Develop and manage personalized marketing campaigns across multiple channels, optimize automation workflows, and provide training on Salesforce Marketing Cloud.
The summary above was generated by AI
The purpose of this role is to develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.

Job Description:

Key responsibilities:
Design, develop, and execute personalized campaigns across Email, SMS, Push Notifications, and WhatsApp, with strong cross-channel integration knowledge.

  • Build and manage customer journeys using Journey Builder, Email Studio, Mobile Studio, Advertising Studio and Interaction Studio.

  • Create dynamic, responsive email templates using HTML, CSS, and AMPscript.

  • Develop SQL queries for data segmentation, extraction, and reporting.

  • Integrate Marketing Cloud with Salesforce CRM and third-party systems.

  • Implement marketing automation using Automation Studio.

  • Develop custom scripts using AMPscript, SSJS, HTML and CSS to enhance personalization and functionality.

  • Troubleshoot and optimize automation workflows to ensure accurate and timely execution.

  • Provide technical support and training to internal teams on Marketing Cloud capabilities.

  • Stay updated with the latest Salesforce Marketing Cloud features, releases, and best practices.

Location:

Mumbai

Brand:

Fractal

Time Type:

Full time

Contract Type:

Permanent

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