Objectives of this Role:
Establish positioning, identify target audiences, and develop marketing plans / Communication Calendar with specific objectives across different channels and Cohorts
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Continuously analyze funnel metrics (Drop-offs, TAT, Disbursal conversion) and extract key insights for future campaign development and go-to-market strategies
Partner with performance marketing and web teams to design, test and evolve nurturing tactics.
Work closely with business team to improve conversion rate and maintain dashboards to enable lead status and actionable insights business team
Product Overview :- Business Banking Assets:
BBA is a part of consumer assets department of the bank under which Working Capital (secured lending), Unsecured Business loans, and Healthcare Finance. All these departments focus on lending to the SME/MSME & Self-employed Professionals space. The incumbent will be a part of this department.
We specialize in structuring deals for the self-employed segment by offering Fund based products like Cash Credit & OD, Term Loans (Secured and Unsecured), Equipment Finance as well as Non Fund products like Letter of Credit, Bank Guarantee’s, Foreign Exchange and Trade Products.
Responsibilities
Daily and Monthly Responsibilities:
Working in partnership with the Marketing and campaign team to build and execute week on week campaign calendar
Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all communication channels
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Use data insights to identify bottlenecks and improve lead-to-disbursal ratio along with creating contests for business team to better engagement/Conversions
Skills Required:
Post Graduate Degree - Specializationin Marketing with good understanding of Digital marketing is required.
Academics - He/she should understand basic D2C communication knowledge and possess excellent analytical skills. Strong understanding of digital lending / fintech / Business loan Product and stakeholder management across multiple teams
Team Management – This an Independent role. Candidate will work closely with Analytics, Risk, Marketing, Campaign & Business teams within the Bank
Communication Skills – Has to be fluent in English and must possess good communication skills both written and spoken.
