Owns end-to-end product marketing for retail asset businesses, including integrated ATL, BTL, digital, branch, partner, D2C, lifecycle, and regional campaigns. Responsibilities include customer acquisition and retention, digital optimization, content and communications, campaign analytics, ROI improvement, product launches, sales enablement, stakeholder and agency coordination, compliance governance, budgeting, and execution across online and offline channels.
Responsibilities
Key Responsibilities
- Develop and execute integrated marketing strategies across ATL, BTL, digital, branch, and partner channels to drive product awareness, lead generation, customer acquisition, and portfolio growth.
- Build and manage customer acquisition and lifecycle marketing programs focused on lead generation, conversion, retention, engagement, and cross-sell opportunities.
- Lead Direct-to-Customer (D2C) marketing initiatives by leveraging customer insights and analytics to run targeted campaigns across WhatsApp, SMS, Email, Mobile App, Website, and other digital channels.
- Drive digital marketing initiatives including website optimization, landing page development, SEO-led content, customer communication journeys, and AI-powered marketing solutions.
- Monitor campaign performance, customer behaviour, marketing ROI, and business impact to continuously optimize strategies and marketing investments.
- Create compelling product communication and marketing collateral such as brochures, leaflets, posters, presentations, branch branding, videos, sales enablement tools, and AI-generated creative assets.
- Lead customer communication across online and offline touchpoints, ensuring consistency of messaging and adherence to regulatory, legal, and compliance requirements.
- Plan and execute on-ground marketing programs including branch branding, kiosks, exhibitions, local area marketing activities, regional campaigns, and partner activations to strengthen market presence and drive walk-ins.
- Support product launches, internal communication initiatives, leadership presentations, and sales enablement programs through impactful marketing strategies and business insights.
- Collaborate closely with Product, Sales, Analytics, Brand, Compliance, Legal, Technology, Operations, Regional Marketing teams, and external agencies to ensure seamless planning and execution.
- Drive strong governance across marketing initiatives by managing stakeholders, timelines, budgets, compliance requirements, and regional execution priorities.
- Own the end-to-end product marketing charter for Retail Asset businesses, ensuring alignment with strategic business objectives and growth ambitions.
Core Skills
Product Marketing
- D2C & Lifecycle Marketing
- Customer Cohort Strategy & Segmentation
- ATL & BTL Campaign Management
- Digital Marketing
- Lead Generation & Conversion Optimisation
- Branch & Regional Marketing
- Customer Communications
- Marketing Analytics & ROI
- Stakeholder Management
- Agency Management
- Project Management
- AI-enabled Marketing
- Content Strategy & Sales Enablement
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