Drives and executes marketing projects across Kotak Group companies, working with business lines and their marketing teams, as well as product teams
Works closely with product teams to develop and launch new products for the group
Works with the alliances team to build new partnerships for the benefit of the group
Develops marketing communication to meet the requirements of product / business teams across Kotak
Carries out market research and data analysis to develop and validate new campaigns and product ideas
Leads the execution of miscellaneous one-time projects within the marketing team (events, campaigns, research, etc.)
Research & measurement: Managing most of the market research work that we do for the bank, and help out with a lot of the measurement work for our campaigns. This might include work done in-house as well as working with partner agencies
Data and analytics work: Working closely with the consumer bank BIU team on analytics work so that we have the data that we need to make a lot of our decisions. Examples include marketing campaign effectiveness, new products, performance of existing products, taking a look at what is working and what is not.
