Lead - Digital Growth

We are looking for a Senior Manager who combines strong execution capability with product and growth thinking to operationalize the digital growth engine.
This role will own day-to-day execution of cross-sell journeys, experimentation, and performance tracking, working closely with CX, Product, Digital, and Business teams to drive measurable impact

1. Cross-Sell Journey Execution
Build and deploy contextual cross-sell and upsell journeys across:
• Web
• App
• Marketplace
• Smartflo
• Embed product recommendations across lifecycle stages:
• Onboarding
• Usage
• Billing
• Support
2. Growth Experimentation & Optimization
Run structured A/B experiments on:
• Offers and bundles
• Product placements
• Recommendation logic
• Upgrade pathways
• Continuously optimize conversion rates, click-throughs, and adoption metrics
3. Product Discovery Enablement
• Improve visibility and discoverability of connectivity, cloud, and SaaS offerings
• Work with Product and CX teams to ensure contextual relevance of recommendations
4. Performance Tracking & Insights
 Track and report key metrics:
• Conversion rates
• Revenue per user
• Feature adoption
• Cross-sell penetration
• Generate insights and recommendations for continuous improvement
5. Stakeholder & Execution Management
Work closely with:
• Digital / Product teams for implementation
• CX for journey alignment
• Business teams for product prioritization
• Drive execution through clear timelines, ownership, and follow-through
6. Campaign & Lifecycle Integration
Align cross-sell journeys with:
• Campaigns
• Lifecycle triggers
• Customer segments
• Ensure seamless integration across channels and touchpoints
7. Build & Scale the Growth Function
• Identify capability gaps and build a small execution team over time
• Establish repeatable processes and playbooks for growth execution
Expected Outcomes
• Measurable increase in cross-sell conversion and revenue contribution
• Improved multi-product adoption across customer base
• Higher engagement and feature discovery across platforms
• Strong execution of growth experiments with clear ROI tracking
• Establishment of a scalable digital growth execution model

Key Attributes

• Should be Customer-centric: empathetic and curious with an ability to internalize the point of view of our customer and exhaustively represent their wants, needs and pain points
• Forward thinker: should have the aptitude for creative and innovative thinking and analysis
• Good interpersonal, networking and influencing skills 
• Problem solving and analytical skills
• Data driven mindset with an aptitude for technology
• Strong project management skills
• Change management and communication skills
• Be Collaborative. Should be able to thrive in a culture of collaboration and promote deep partnership between cross-functional teams.