Lead - Digital Cross Sell & Growth

This role will design and scale cross-sell journeys, product discovery frameworks, and growth experiments, working closely with CX, Product, Digital, and Business teams.

1. Digital Cross-Sell Engine
• Design contextual cross-sell and upsell journeys across platforms
• Drive exposure of full Tata Tele portfolio across 50K+ customer base
2. Product Discovery & Customer Journeys
• Embed intelligent product discovery across onboarding, usage, billing, and support journeys
• Integrate connectivity, cloud, and SaaS offerings into lifecycle journeys
3. Platform Growth Experiments
Run structured experiments on:
• Offers
• Bundles
• Recommendations
• Upgrade journeys
• Optimize conversion, adoption, and engagement metrics
4. Referral & Ecosystem Monetization
• Build and scale referral programs and partner ecosystem offers
• Unlock additional revenue streams across platforms
5. CX + Revenue Integration
• Align growth initiatives with customer journeys and experience design
• Ensure monetization does not compromise CX
 

Expected Outcomes
• XXCr incremental digital revenue (Year 1 design, Year 2 scale)
• Increased multi-product adoption across SME base
• Improved platform engagement and feature discovery
• Transformation of platforms from service interface → growth engine

Key Attributes

• Should be Customer-centric: empathetic and curious with an ability to internalize the point of view of our customer and exhaustively represent their wants, needs and pain points
• Forward thinker: should have the aptitude for creative and innovative thinking and analysis
• Good interpersonal, networking and influencing skills 
• Problem solving and analytical skills
• Data driven mindset with an aptitude for technology
• Strong project management skills
• Change management and communication skills
• Be Collaborative. Should be able to thrive in a culture of collaboration and promote deep partnership between cross-functional teams.