Develop and execute content strategy across blogs, social media, newsletters, PR, video scripts, websites, and product materials. Research audiences and financial industry trends, simplify complex investment topics, maintain brand consistency, collaborate with finance, marketing, product, design, SEO, and research teams, and optimize content using performance analytics. Ensure content is accurate, compliant, SEO-friendly, grammatically sound, and delivered on schedule.
Job Title: Content Strategist
Job Location: Mumbai
About Finnovate:
Finnovate is India’s largest financial planning platform, dedicated to helping professionals achieve their financial goals with discipline and clarity. Through our proprietary FinnFit™process, we have guided over 3,500 professionals and their families toward structured, purposeful financial lives. As a SEBI-registered, zero-commission, product-agnostic advisory firm, we deliver unbiased solutions through expert advisors and a transparent technology platform—making Finnovate the destination for exceptional talent eager to shape the future of financial planning.
With over USD 3 million raised from marquee investors and a newly secured SEBI PMS license, Finnovate is entering an exciting growth phase. This is where you can contribute ideas across the spectrum, operate with entrepreneurial freedom, and grow into a core member of a truly customer-first team. At Finnovate, you’ll find the unique opportunity to align your career with your strengths and aspirations while building long-term impact in India’s evolving financial landscape.
Will prefer candidate based in: Mumbai
Age Range: 30+
Preferred Industry: Finance
Job Summary:
We are looking for a Content Writer/Strategist to create engaging content across blogs, social media, newsletters, PR articles, and video scripts. The role involves simplifying complex financial topics, researching industry trends, collaborating with financial experts and marketing teams, and ensuring content is accurate, SEO-friendly, and aligned with our brand voice.
Key Responsibilities:
- Develop and execute a comprehensive content strategy aligned with business objectives.
- Plan and manage content calendars across platforms (website, blogs, social media, email, etc.).
- Conduct audience research to understand user needs, behaviours, and content preferences.
- Ensure consistency in brand tone, voice, and messaging.
- Collaborate with marketing, design, product, and SEO teams.
- Analyse content performance using analytics tools and optimize accordingly.
- Write content that engages with our TG- PR articles, blogs, newsletters, video scripts, etc.
- Collaborate with our in-house financial experts to create content.
- Stay on top of industry trends and news, and incorporate it in your content
- Write and edit content for blogs, articles, reports, newsletters, social media, case studies, website pages, and product documents.
- Break down complex financial and investment topics into simple, easy-to-understand language.
- Research industry trends in fintech, wealth management, mutual funds, investments, taxation, and personal finance.
- Work closely with product, marketing, and research teams to create accurate and compliant content.
- Create scripts for videos, product explainers, and campaigns when required.
- Ensure content is SEO-friendly and aligned with brand guidelines.
- Proofread and maintain high standards of clarity, grammar, and factual accuracy.
- Maintain a content calendar and ensure timely delivery.
Qualification & Skills:
Bachelor's degree in Finance, Commerce, Economics, Accounting, or a related discipline.
Experience & Skill Set:
- 5+ year of content writing and stargazing experience in finance domain
- Strong understanding of financial concepts
- Content writing experience in finance domain
- Good to have: Educational background or certification in finance.
Working Days:
Monday to Saturday
(2 Saturdays off)
Finnovate Mumbai, Maharashtra, IND Office
Mumbai, Maharashtra, India, 400066
Similar Jobs
Artificial Intelligence • HR Tech • Professional Services • Software
Develop and manage monthly Instagram content calendars for two wellness brands. Plan content pillars, formats, timing, launches, promotions, and wellness programs. Create reel concepts, hooks, scripts, captions, hashtags, and stories in a consistent brand voice. Collaborate with the founder to translate wellness expertise into accessible content, coordinate designers, editors, creators, and influencers, and schedule and publish posts on time.
Top Skills:
Instagram
AdTech • Marketing Tech
Develop content strategies aligned with client goals, audience needs, and brand strategy. Create audits, content models, journey maps, taxonomies, governance plans, and content workflows. Partner with strategists and analysts to use research and data insights, define KPIs, optimize content, present recommendations to executives, and strengthen the agency’s content strategy practice.
Top Skills:
Content Management SystemsMeasurement Platforms
AdTech • Marketing Tech • Software
Develops content strategies, frameworks, governance plans, taxonomies, and content workflows for client products and services. Conducts audience, competitive, and data research; defines content goals and KPIs; and creates deliverables such as audits, content models, journey maps, site maps, and migration maps. Collaborates with strategists, analysts, project teams, and client leaders while contributing thought leadership and repeatable frameworks to expand the content strategy practice.
Top Skills:
Content Management SystemsMeasurement Platforms
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
