Develop and execute finance-focused content strategy across websites, blogs, social media, email, video, and product channels. Manage content calendars, conduct audience and industry research, write and edit accessible financial content, maintain brand consistency, and collaborate with marketing, product, design, SEO, research, and finance experts. Analyze performance, optimize content, ensure SEO alignment, and maintain accuracy, clarity, compliance, and timely delivery.
Job Title: Content Strategy
Reporting To: AVP - Marketing
About Finnovate: Finnovate is a holistic financial planning and wealth advisory platform.
We are passionate about transforming the way Indians get personal
finance advice. Our team is dedicated to providing comprehensive
financial solutions that cater to the unique needs of our clients.
Location: Mumbai
Employment Type: Full time
Key Responsibilities:
• Develop and execute a comprehensive content strategy aligned with
business objectives.
• Plan and manage content calendars across platforms (website, blogs,
social media, email, etc.).
• Conduct audience research to understand user needs, behaviors, and
content preferences.
• Ensure consistency in brand tone, voice, and messaging.
• Collaborate with marketing, design, product, and SEO teams.
• Analyze content performance using analytics tools and optimize
accordingly.
• Write content that engages with our TG- PR articles, blogs,
newsletters, video scripts, etc.
• Collaborate with our in-house financial experts to create content.
• Stay on top of industry trends and news, and incorporate it in your
content
• Write and edit content for blogs, articles, reports, newsletters, social
media, case studies, website pages, and product documents.
• Break down complex financial and investment topics into simple,
easy-to-understand language.
• Research industry trends in fintech, wealth management, mutual
funds, investments, taxation, and personal finance.
• Work closely with product, marketing, and research teams to create
accurate and compliant content.
• Create scripts for videos, product explainers, and campaigns when
required.
• Ensure content is SEO-friendly and aligned with brand guidelines.
• Proofread and maintain high standards of clarity, grammar, and
factual accuracy.
• Maintain a content calendar and ensure timely delivery.
Qualification & Skills:
• Strong understanding of financial concepts
• Content writing experience in finance domain
• Good to have: Educational background or certification in finance
Years of Experience:
5+ year of content writing and stargazing experience in finance domain
Benefits on being a part
of Finnovate:
✓ Health Insurance: Coverage including options for dependents.
✓ Paid Time off: Vacation days and holidays, allowing employees to
take time off while still receiving pay.
✓ Parental Leave: Paid time off for new parents, including maternity,
paternity, and adoption leave.
✓ Professional Development: Opportunities for training, workshops,
conferences to support employees' career growth.
✓ Recognition and Incentives: Performance-based variable pay or
recognition programs to reward employees for their contributions.
✓ Company Events and Celebrations: Company outings, team-
building activities for bonding between team members
✓ Employee Recognition Programs: Awards, incentives, or bonuses for
outstanding performance or tenure.
✓ Employee Referral Programs: Bonuses or incentives for referring
qualified candidates who are hired by the company.
Finnovate Mumbai, Maharashtra, IND Office
Mumbai, Maharashtra, India, 400066
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