Associate Director - Marketing Retention
As our AD Marketing- Retention, you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs.
Responsibilities:
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Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue.
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Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue
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Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.
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Work with CRM, Content and Acquisition teams to drive retention.
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Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.
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Responsible for the revenue for a particular game/product line
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Works with different stakeholders to develop an engagement calendar of promotions across cohorts & channels.
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Responsible for end to end GTM planning & execution of the experiments in roadmap
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Defines & maintains performance benchmarks for defined cohorts , across all channels of communications.
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Responsible for ROI optimisation on external channels of communications
Leadership Skills
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Strong Communication Skills: Effective communication skills and the ability to clearly articulate goals/objectives and provide constructive feedback.
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Problem-solving and Decision-making Skills: Ability to identify challenges, analyse situations, and come up with creative and practical solutions. Should be confident in decision-making and should possess the ability to handle difficult conversations.
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Team Management, Motivation, and Employee Development: Ability to lead, motivate, and develop team members, fostering a healthy and productive work environment.
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Strategic Thinking, Innovation, and Creativity: Ability to think critically and strategically and develop our capabilities to match hyper-growth and organisational goals. Should embrace innovation to drive positive change. Should be well-informed and aware of various consumer technology platforms and mobile gaming applications across the world.
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Emotional Intelligence: Should be empathetic while interacting with various sets of user groups, and should be open to suggestions and fresh ideas from internal and external stakeholders.
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Accountability and Responsibility: Should take ownership of work, meet deadlines, and hold themselves accountable for results.
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Integrity and Ethics: Should believe in doing the right thing even in challenging situations and have a sense of honour and honesty. Should be able to make choices on moral principles promoting fairness, justice, and respect for others.
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Resilience: Should have a positive mindset with the ability to stay optimistic even in tough circumstances and high emotional quotient.
Requirements
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7+ years of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/WA/mobile marketing program from end-to-end (gaming/ e-commerce experience).
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Knowledge of tools such as WebEngage and Clevertap.
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Experience with user retention and engagement strategies.
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An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs.
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Good understanding of CRM, Push Notifications, WA marketing and mobile marketing.
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Experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
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Understanding of databases, SQL, Tableau etc is preferred
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Understanding of the consumer cohorts and RFM segmentation
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Ability to effectively communicate and manage relationships with external vendors and partners.
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Ability to manage and mentor a team
What Junglee Games offers for this role:
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Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world.
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Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry.
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In-depth understanding of the gaming ecosystem.
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Competitive compensation and incentives.
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Excellent work environment, great culture, and global exposure
About Junglee Games
Junglee Games is a leader in the skill-gaming space, with over 100 million registered players. Founded in San Francisco in 2012 and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill games company in Southeast Asia. Some of our notable games are Junglee Rummy, Howzat, Junglee Poker, and Carrom Stars.
Our mission is to build entertainment for millions of people around the world and help them connect with each other through high-quality games. We focus on creating exhilarating and immersive gaming experiences and also incorporate social features to promote interaction and competition among players. Our games are available on multiple platforms, including web browsers, and Android and iOS devices.
Since our inception, we have drawn 700+ of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits, including the movie Avatar.
Junglee Games is not just a gaming business. It is a blend of data science, innovation, cutting-edge technology, and, most importantly, a value-driven culture that is creating the next set of conscious leaders. An equal-opportunity employer, Junglee Games has been certified as a Great Place to Work for four years in a row. We celebrate diversity and are committed to creating an inclusive environment for all our employees.
Junglee Games has received various accolades for its contribution to the online gaming space. The company continues to innovate and develop new games, expanding its presence in the global gaming market.
Website: https://www.jungleegames.com/
LinkedIn: https://www.linkedin.com/company/junglee-games
