Teams at AMINU

Develop and execute AMINU’s social media content strategy across Reels, Stories, product videos, behind-the-scenes content, and creator-style formats. Own the social calendar, collaborate with copy and design teams, create raw content, and coordinate photographers, creators, studios, and production partners. The role focuses on building a distinctive brand presence through engaging storytelling and strong visual execution.

Develop and refine AMINU’s content strategy across channels by translating complex skincare and scientific concepts into clear, engaging communication. Build the brand’s evolving Content Brain, including voice, messaging, audience insights, prompts, examples, and channel guidelines. Use ChatGPT, Claude, Gemini, and other AI tools to create, review, test, and improve content workflows while ensuring accuracy, relevance, quality, and brand alignment.

Own paid customer acquisition and revenue growth across Meta and Google Ads. Manage and scale ₹50 Lakhs-plus monthly budgets, optimize profitability metrics, build testing roadmaps, analyze funnels and attribution, and maintain tracking across Meta, Google Analytics, Google Tag Manager, checkout tools, and Shopify. Brief creative teams, resolve tracking discrepancies, produce actionable reports, and collaborate with creative, website, and product teams.