The role involves developing product positioning strategies, marketing materials, and enabling sales teams through effective messaging and customer engagement, focusing on market adoption.
The Product Marketing Specialist is responsible for developing the product positioning strategy for Honeywell Process Automation autonomous and AI products. This includes market research, product positioning, and the development of marketing materials to support sales enablement and drive product awareness and engagement. The Product Marketing Specialist will work closely with the Product Managers to understand the technical specifications of the products in order to translate those into concise, impactful product positioning strategies and statements to provide to the Customer Marketing team for implementation in demand generation activities
ResponsibilitiesKey Responsibilities:
- Communicating product value – positioning and messaging
- Develop unique selling propositions (USPs) for products based on market insights.
- Translate technical capabilities into customer value
- Externally focused messaging and strategy – Go-to-market strategy
- Enable sales and CS teams with collateral, battlecards, training resources and other sales enablement material
- Product naming – in partnership with PM/OM
- Internal and external evangelism
- Focused on user and market – represents voice of the customer
- Primary accountability – market adoption and sales readiness
- Ensure alignment of product messaging with brand strategies.
- Develop and maintain marketing materials including brochures, presentations, and digital content.
- Work closely with product management teams during the product development lifecycle.
- Collaborate with sales and customer support to gather feedback and improve customer satisfaction.
Qualifications
Qualifications:
- Excellent American English written communication skills.
- 2-5 years of experience in product marketing or a similar role.
- Strong analytical skills with a focus on data-driven decision-making.
- Ability to manage multiple projects and meet deadlines.
Preferred Skills:
- Bachelor’s degree in Marketing, Engineering, Business Administration, or a related field.
- Experience in industrial process automation
- Proven track record of successful product launches.
Similar Jobs
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
Client-facing fund accountant responsible for private equity, hedge fund and debt fund accounting. Tasks include processing capital activities, booking transactions, preparing NAVs and investor reporting, computing management fees and carried interest, performing waterfall allocations, and interacting with clients on operational and accounting matters across jurisdictions.
Top Skills:
Investran
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
Provide fund accounting services for global hedge fund, private equity and debt fund clients. Handle investor capital activities, booking transactions, NAV preparation, fee and carried interest computations, investor and fund-level reporting, and client interaction. Work with complex fund structures (SPVs, master-feeder), multiple asset classes, and instruments including TRS, MBS, and CLOs.
Top Skills:
Investran
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
Manage end-to-end transfer agency investor services for private equity funds, including capital calls, distributions, investor onboarding/KYC, registry maintenance, investor communications, liaising with internal and external stakeholders, supporting audits, UAT/process improvements, and mentoring junior staff while ensuring regulatory compliance and data integrity.
Top Skills:
GenevaIntralinksInvestor PortalInvestor VisionInvestranExcel
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
