The Social Media Strategist will develop and execute strategies, manage content across APAC markets, analyze performance metrics, and drive audience engagement for a fintech brand.
A leading global fintech company is seeking a Social Media Strategist (Freelance, Remote) to support brand and content initiatives across APAC markets. This is a freelance opportunity suited for candidates with strong experience in social strategy, audience growth, campaign planning, and platform management within fast-paced digital or technology-driven environments.
The ideal candidate understands how to build engaging social narratives, localise content for regional audiences, and drive measurable engagement across multiple channels.
RequirementsResponsibilities
- Develop and execute social media strategies across APAC markets.
- Plan and manage content calendars aligned with brand, campaign, and product priorities.
- Create platform-specific social strategies for channels such as LinkedIn, Instagram, X, TikTok, Facebook, and YouTube.
- Work closely with internal stakeholders including brand, content, creative, and marketing teams.
- Support campaign launches, partnerships, product announcements, and brand storytelling initiatives.
- Analyse social performance metrics and provide actionable insights and optimisation recommendations.
- Monitor social trends, platform updates, and competitor activity across fintech and technology sectors.
- Support community engagement and audience growth initiatives where required.
- Coordinate with designers, creators, agencies, or freelancers to deliver social assets and campaigns.
- Proven experience in social media strategy, digital marketing, or content strategy roles.
- Strong understanding of social media platforms, audience engagement, and content performance metrics.
- Experience managing regional or APAC-focused campaigns preferred.
- Background in fintech, technology, consumer tech, finance, or high-growth startups is highly preferred.
- Ability to balance brand storytelling with performance-driven social execution.
- Strong copywriting, communication, and stakeholder management skills.
- Experience using social analytics, scheduling, and reporting tools.
- Comfortable working in a fast-paced, collaborative, and remote environment.
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