The Social Media Executive will manage day-to-day social media activities, create and publish content, respond to community interactions, and report on analytics. Collaboration with design and marketing teams is key.
About One Impression
One Impression is the leading marketplace for brand–creator collaboration—offering transparent, real-time pricing, direct chats with creators, and ROI-focused workflows across Instagram & YouTube. We help brands find the right creators, manage campaigns end-to-end, and track results seamlessly.
Role Summary
Own the day-to-day execution of our social presence across LinkedIn, Instagram, X, and YouTube/Shorts. You’ll ship a consistent calendar, keep community conversations active, repurpose content from across the org, and report what’s working—with a bias for speed, clarity, and measurable impact.
What You’ll Do
- Content & Calendar
- Maintain a 4–6 week rolling content calendar; ensure daily/weekly cadence by channel.
- Draft platform-native copy (hooks, captions, CTAs) and briefs for design/video.
- Repurpose long-form content (blogs, case studies, webinars) into carousels, threads, Reels/Shorts.
- Ensure brand voice, visual consistency, compliance, and asset hygiene (UTMs, naming, permissions).
- Publishing & Workflows
- Schedule posts via Meta Business Suite and a scheduler (e.g., Buffer/Later/Hootsuite).
- Manage approvals with stakeholders; track versioning and on-time delivery.
- Support live moments (events, webinars, launches) with real-time coverage.
- Community & Listening
- Reply to comments/DMs, route queries, and uphold tone guidelines.
- Monitor trends, formats, and competitor activity in the creator economy; propose weekly ideas.
- Analytics & Insights
- Own weekly and monthly reporting: reach, engagement rate, follower growth, CTR, saves/shares.
- Run small, fast experiments (hooks, formats, posting times); document learnings and next steps.
- Keep a central dashboard and content library up to date and searchable.
- Cross-Functional Collaboration
- Work with Design/Video for asset delivery; do quick edits in Canva/CapCut when needed.
- Partner with Product Marketing and CRM to align social with campaigns, launches, and emails.
- Coordinate with PR/Brand on announcements, press, partnerships, speaker clips, and quotes.
Must-Haves
- 1–2 years of hands-on social media experience at a brand/agency/startup.
- Strong writing and editing skills; proven understanding of platform nuances (e.g., LinkedIn carousels vs. IG Reels).
- Basic design/video skills (Canva, CapCut or equivalent).
- Experience with scheduling and analytics (Meta Business Suite + one scheduler).
- Data-first mindset: comfort with weekly reporting, UTMs, and translating data into actions.
Nice-to-Haves
- Exposure to the creator/influencer marketing ecosystem.
- Working knowledge of Adobe Suite or Figma for minor edits.
- Familiarity with HubSpot/Notion/Asana for collaboration and task tracking.
- SEO basics to align social with search-driven content.
Success metrics
- Calendar adherence: % of planned posts shipped on time.
- Engagement quality: Engagement rate, saves/shares per post and per format.
- Growth: Net follower growth by channel; community response times.
- Traffic & actions: CTR from social to site/landing pages (UTM-tracked).
- Learning velocity: Number of experiments run and documented insights per month.
Tooling You’ll Use
- Scheduling/Analytics: Meta Business Suite + Buffer/Later/Hootsuite
- Design/Video: Canva (nice: Adobe Suite/Figma)
- Collab/PM: Google Drive, Asana/Notion, HubSpot for campaign alignment
- Tracking: UTMs, link shorteners, channel dashboards
Top Skills
Adobe Suite
Asana
Buffer
Canva
Capcut
Figma
Hootsuite
Hubspot
Later
Meta Business Suite
Notion
Similar Jobs
Professional Services • Business Intelligence • Consulting
The Social Media Manager will develop and manage brand messaging and social media content across platforms to drive engagement for a U.S. solar brand.
Top Skills:
Adobe Creative SuiteCanva
Professional Services • Business Intelligence • Consulting
The Social Media/Reputation Manager will oversee brand messaging, engage on social media platforms, create content calendars, and optimize engagement metrics while collaborating with design teams.
Top Skills:
Adobe Creative SuiteCanva
Professional Services • Business Intelligence • Consulting
The Social Media & Communications Manager will create and manage content across platforms, drive engagement, and maintain brand messaging, while tracking performance metrics and overseeing content management.
Top Skills:
Adobe Creative SuiteCanvaFacebookGoogle BusinessInstagramLinkedIn
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
