Implement and administer Salesforce Data Cloud, including identity resolution, unified profiles, calculated insights, audience segmentation, and activation. Integrate CRM, marketing, web, mobile, commerce, and loyalty data using SQL, APIs, and ETL. Build predictive audiences and personalization use cases while supporting data governance, validation, troubleshooting, customer journeys, and omnichannel activation.
Job Description:
Must-Have Skills
Salesforce Data Cloud Expertise
- Hands-on experience with Salesforce Data Cloud implementation and administration.
- Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
- AI-driven segmentation, propensity modeling, and Next Best Action use cases.
- Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
- Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
Data & Technical Skills
- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
Marketing & CX Understanding
- Knowledge of customer journeys, lifecycle marketing, and personalization.
- Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
Good-to-Have Skills
- Integration with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.
Preferred Certifications
- Salesforce Certified Data Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce AI Associate
Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.
Location:
India - RemoteBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSimilar Jobs
AdTech • Marketing Tech
Implement and administer Salesforce Data Cloud, including identity resolution, unified profiles, calculated insights, audience segmentation, and activation. Integrate CRM, marketing, web, mobile, commerce, and loyalty data using SQL, APIs, ETL, and governance practices. Support customer journey personalization and omnichannel engagement across email, SMS, WhatsApp, push, and paid media. Build predictive audiences and AI-driven use cases for churn, cross-sell, upsell, and customer lifetime value.
Top Skills:
Adobe Rt-CdpAPIsDv360ETLGoogle AdsMeta AdsPower BISalesforce Data CloudSalesforce Marketing CloudSegmentSQLTableauTealiumWhatsapp
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
Build and scale enterprise applications across C#/.NET backends and React/TypeScript frontends. Design APIs, data access layers, application architecture, and cloud deployments in Azure. Use AI coding tools and help implement AI-enabled product features. Mentor developers, conduct code reviews, improve testing and CI/CD, troubleshoot production issues, and optimize performance and reliability while collaborating with product stakeholders in Agile/Scrum teams.
Top Skills:
.NetApplication InsightsAsp.Net CoreAzureAzure AiAzure App ServiceAzure SqlC#Ci/CdDapperEntity FrameworkGitGithub CopilotOpenai ApisReactRedisSQL ServerTypescript
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
Oversee private equity fund accounting, NAV calculations, capital accounts, waterfalls, carried interest, fees, expenses, transactions, valuations, and financial reporting. Review statements and investor packages, manage audits, ensure LPA and accounting-standard compliance, coordinate with auditors and tax advisors, and lead a fund accounting team. Drive controls, process standardization, automation, and system enhancements while supporting clients, GPs, and internal stakeholders.
Top Skills:
GenevaIfrsInvestranLux GaapExcelUs Gaap
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
