Implement and administer Salesforce Data Cloud: design data models, identity resolution, build unified profiles, create predictive and AI-driven audience segmentations, validate and govern customer data, integrate with CRM/marketing/commerce/mobile/loyalty systems, and activate audiences across omnichannel channels to drive personalization and business outcomes.
Job Description:
Must-Have Skills
Salesforce Data Cloud Expertise
- Hands-on experience with Salesforce Data Cloud implementation and administration.
- Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
- AI-driven segmentation, propensity modeling, and Next Best Action use cases.
- Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
- Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
Data & Technical Skills
- Strong SQL proficiency.
- Understanding of customer data architecture and Customer 360 concepts.
- Experience with APIs, ETL processes, and data integrations.
- Data validation, troubleshooting, and governance experience.
- Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
Marketing & CX Understanding
- Knowledge of customer journeys, lifecycle marketing, and personalization.
- Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
Good-to-Have Skills
- Integration with Google Ads, Meta, DV360, and other activation platforms.
- Experience with data lake and data warehouse.
- Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
- Familiarity with MC Next set-up.
Preferred Certifications
- Salesforce Certified Data Cloud Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce AI Associate
Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.
Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech ParkBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSimilar Jobs
AdTech • Marketing Tech
Implement and administer Salesforce Data Cloud solutions: design data models, identity resolution, build predictive and AI-driven audience segments, integrate customer data sources, validate data, and activate audiences across marketing channels to support personalization and business outcomes.
Top Skills:
Activation TargetsAdobe Rt-CdpAPIsAudience SegmentationCalculated InsightsCommerceCRMData Lake Objects (Dlos)Data Model Objects (Dmos)Data StreamsDv360ETLGoogle AdsIdentity ResolutionLoyaltyMarketing AutomationMarketing Cloud NextMetaMobile AppPower BISalesforce Data CloudSegmentSQLTableauTealiumUnified ProfilesWeb
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Design, build, and maintain enterprise-scale batch, streaming, and near-real-time data pipelines and platforms (Snowflake, Databricks, Spark). Ensure data quality, governance, security (PCI/PII), orchestration (Airflow, ADF, NiFi), secure file transfers, monitoring, and support for analytics and ML initiatives across global teams.
Top Skills:
Apache AirflowApache NifiSparkAPIsAzure Cloud ServicesAzure Data Factory (Adf)Ci/CdData Security PlatformsDatabricksDevOpsDynatraceJavaManaged File TransferPythonSftpSnowflakeSplunkSpring BootSQLStreaming/Event-Driven ArchitecturesTerraformUdap
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Provide global accounting services including contract review, create and reconcile entries in the CRS subledger and Oracle G/L, validate rebate and incentive payments, prepare journal entries and reconciliations, support month-end close, drive process improvements, partner with financial systems, ensure SOX compliance, and deliver ad-hoc reporting and analysis.
Top Skills:
Erp SystemsMastercard Contra Revenue System (Crs)Oracle
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
