Senior Research Analyst.

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. 

Overview

• We are seeking a dynamic and strategic individual to join our team as a Senior Research Analyst. In this role, you will take research ownership of a survey product designed to collect psychographic data from respondents online. This data is a crucial resource for our clients to gain deep insights into their audiences. Additionally, the data you manage will serve as a foundational element for other products within our organization. We are looking for a candidate with a strong background in quantitative survey-based market research.

Responsibilities

• Responsibilities
• Create detailed research analyses focused on the effectiveness of advertising on a variety of media platforms using established test vs control methodology
• Decide on the correct analytic approach(es) to measure campaigns and evaluate question selection/wording
• Work directly with clients from the study kickoff phase through to delivery
• Perform strong quality assurance checks on poll grammar and tone, data collection during survey flight, and finalized reports
• Investigate/raise questions when issues are discovered and proactively work to help find the root cause and resolve them
• Work as part of a team to create research solutions for new product developments that would better serve our clients
• Design and implement brand impact surveys and analyze and interpret findings as necessary
• Responsible for supporting survey-based primary research quote requests and project work (cost/feasibility requests, survey design, field management, and report slide creation).
• Drafting proposals, pricing & performing feasibility checks
• Drafting/Editing Survey QuestionnaireOnline survey link checking
• Preparing Analysis Plan(detailing Tables specifications)Coordinating with the various teams (Programming, Data processing, Open End Coding, Translations, etc.)
• Fieldwork monitoring/ communication
• Sample performance and analysis
• Managing sampling process
• Preparing PowerPoint report template - Participate in creating research reports
• Report population and quality checking Analysis and report writing -
• Analysing and summarizing the data to answer client questions and provide meaningful recommendations
• Work on different tools – SPSS, Decipher, Primelingo /Scarborough database, Data Visualization tool(Displayr) etc.
• Notifies project lead/manager of any problem/risk areas on timely basis.Coordinate with multiple project members/ teams for query solving and keeping track of project timelines.
• Responsibility for the quality of deliverables; error-free.
• Guide clients in the interpretation of results of analytics, partnering with the global clients insights team to present results directly to agencies, advertisers, and media companies
• Interact and partner with global clients insights team t based out of U.S. to ensure a smooth delivery of projects.
• Mentor junior teammates, reviewing their work and supporting them on more complex designs and processes

Qualifications and Experience:

• MBA in Marketing or related field preferred.
• 2-6 years experience in Marketing or Media research preferred
• Knowledge of marketing and advertising a plus, ideally of digital ad unit types and digital ad buying/selling ecosystem
• Good understanding of survey methodology
• Strong Project Management skills 
• Strong interpersonal skills required
• Knowledge of SPSS, VBA, and R scripting language a strong plus
• Very strong quantitative, data tabulation, analytic thinking, and data mining skills
• Excellent skills with Microsoft Office and Google suite of products (especially Excel/Sheets, PowerPoint/Slides)Knowledge of relational databases a plus
• Strong written and verbal communication skills in English
• Strong time management skills
• Ability to deliver under deadlines
• Effective organizational skills and ability to multitask
• Close attention to detail
• Eager to learn and develop skills
• Ability to work across time zones
• Willingness to work in 2pm- 11pm shift