Senior Product Manager

Senior Product Manager – AWM - Mumbai, India

Life Unlimited.

At Smith+Nephew, we design and manufacture technology that takes the limits off living! The Product Manager Devices & Implements marketing strategies and plans effectively. Product Manager is responsible for developing and implementing marketing plan, to achieve business plan objectives. 

What will you be doing?

The Senior Product Manager conducts investigative research to assess brand image, market share and growth opportunities. Manages advertising, launch and promotional activities and brand development of product assigned. Monitors sales performance and effectiveness of marketing activities and alignment with the global marketing team to customize strategy as per local needs.

Responsibilities:

• Prepare and implement product specific marketing plan and activities based on franchise and company directions and objectives in line with the company's strategic plan

• Develop innovative ideas to support sales initiatives

• Work with sales management to convert marketing plans into sales plans

• Sell marketing plans to sales team and ensure that necessary resources (promotional material, instruments, stocks), are available

• Track progress of plans and their impact on business and implement corrective actions in consultation with sales/franchise/account managers

• Provide relevant information to sales and support departments which contribute to effective internal business processes

• Develop annual product sales forecast in consultation with sales and logistics teams, based on procedures, strategies and company objectives

• Achieve forecast accuracy through close liaison with sales teams, regular review of sales trends, issues, and monitoring of market place activity and by actively seeking input from sales team

• Forecast and manage expenses for product portfolio

• Ensure spending is consistent with achievement of business results and adjust where necessary

• Manage company investment in resources and equipment

• Develop sales support materials on technical product information, cost benefit analysis and other areas relevant to product promotion

• Act as the contact point for sales team on all technical issues and product complaints

• Challenge sales team towards higher sales performance through innovative and rewarding contests

• Support the delivery of professional education events

• Help coordinate and support professional society meetings and conferences where Smith & Nephew presence is strategically important

• Plan and execute marketing programs, advertising campaigns and promotion programs in line with the compliance policy

• Establish project timeline, estimate budget and monitor spending, co-ordinate with internal & external parties to ensure timely execution of plan

• Identify and develop strong relationship with opinion leaders;  

• Track customers’ preferences, buying motives (economic, technical) and new   technologies to understand customers needs

• Develop an understanding of market size, structure, dynamics and market drivers through intensive customer contact

What will you need to be successful?

Successful candidates would need the following:

• Education: Graduate/MBA Preferred .

• Minimum 4-8 years of experience in Medical Device / Pharma Market.

• Thorough knowledge of Surgical Disposable / Equipment

• Technical Knowledge of Surgical products

• Knowledge of Healthcare compliance & FCPA

• Needs to have Enthusiastic, Untiring, Positive attitude. Long-term Orientation, Team Management & Collaboration.

• Good interpersonal and communication skills

• Self-Driven and result oriented approach

• Good communication & presentation skills

Travel Requirements: 50–75%