What is Contentstack?
Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge.
Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code.
Learn more at www.contentstack.com.
Who Are We?
At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go!
About the Role
We are looking for a Marketing Analyst to act as the bridge between our Marketing Operations and Business Intelligence (BI) teams. This role will ensure marketing has the right data and insights to measure performance effectively while translating marketing’s analytical needs into clear, actionable requirements for our BI team.
As a key player in our marketing analytics ecosystem, you will help define and track key marketing performance metrics, collaborate on data infrastructure, and support the development of dashboards that provide visibility into campaign, program, and overall marketing performance.
Responsibilities
Marketing Data & Performance Analysis
- Define and track key marketing performance metrics, including campaign performance, program performance, and CMO dashboards.
- Partner with marketing teams to understand their reporting needs and ensure they have the right data to measure success.
- Analyze marketing data to identify trends, insights, and optimization opportunities.
Collaboration Between Marketing & BI
- Serve as the primary liaison between Marketing Operations and the Business Intelligence team.
- Translate marketing reporting requirements into technical specifications for BI teams.
- Work closely with BI to ensure data warehouse architecture supports marketing analytics needs.
Data Infrastructure & Visualization
- Work with marketing and BI teams to maintain data accuracy, consistency, and accessibility.
- Leverage tools like Snowflake, Tableau, Looker Studio, and Supermetrics to build dashboards and visualizations.
- Ensure data from Marketo, SFDC, and other platforms is properly structured for reporting.
What You Bring
Experience: 5+ years in marketing analytics, business intelligence, or a related data-focused role.
Technical Skills:
- Experience with data warehouses (Snowflake preferred).
- Experience with SQL for querying marketing data.
- Proficiency in data visualization tools (Tableau, Looker Studio, or similar).
- Familiarity with Supermetrics, Marketo, and Salesforce for marketing data extraction.
- Familiarity with marketing funnel analytics.
Business Acumen: Strong understanding of marketing performance analytics, including CMO dashboards, campaign performance, and program performance.
Communication Skills: Ability to translate marketing needs into technical requirements for BI teams and explain complex data insights to non-technical stakeholders.
Data-Driven Mindset: Comfortable working with large datasets, identifying insights, and making data-driven recommendations.
Bonus Points
- Understanding of marketing budget and ROI analysis.
What Do We Offer?
Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.
Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected.
Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and many more!
One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…
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