JD –Manager– Social Media Communications
BASIC INFORMATION
Position Name
Manager – Social Media Communications
Job Band
3
Reporting
Head – Communications, SCO India
Location
Gurgaon / Mumbai
ROLES & RESPONSIBILITIES
Job Purpose/Objective
- To lead DP World India’s social media agenda, strengthening the company’s digital presence and ensuring social channels effectively support brand, communication and business priorities.
- To build a distinctive and engaging social presence that connects DP World’s capabilities, stories and point of view with the audiences that matter to the business.
Key responsibilities
Own and execute the B2B social media strategy across key platforms, with a strong focus on LinkedIn for customers.
Develop and execute monthly and quarterly content calendars aligned with business priorities, campaigns and corporate communication objectives.
Create engaging content around logistics, supply chain, global trade, infrastructure, technology, sustainability, business solutions.
Work closely with business, commercial, sustainability, human resources, communication and other functions to identify strong stories, case studies and content opportunities.
Develop and manage different content formats including static posts, carousels, infographics, short videos, interviews and event content.
Develop and update web pages for businesses and enterprise functions.
Lead high impact social media campaigns on businesses.
Build C-suite thought-leadership content for senior leadership, including posts, blogs, articles, industry viewpoints and executive communication
Translate technical or complex business information into simple, interesting and social-first content.
Support social media communication around sports events, govt events and knowledge forums, partnerships, business announcements, customer stories and key milestones.
Monitor conversations around the brand, industry and competitors and identify relevant trends and opportunities.
Define and monitor social media performance to measure the success of social media campaigns, provide regular reports with actionable recommendations for future strategies and campaign development.
Drive improvement in engagement, reach, follower quality, share of voice and overall brand visibility among relevant B2B audiences.
To establish and manage an internal dashboard of measurements which analyses campaigns and translates data to contributors/stakeholders. Results and ROI should tie back to marketing/recruitment/branding objectives.
Work with global teams to ensure all communication follows brand, corporate communication and reputation guidelines.
Manage external creative, social media and production agencies where required.
Work with tech team to implement SEO strategies to drive website traffic.
Work closely with digital/performance teams on SEM and paid media campaigns, ensuring alignment between search, social and overall campaign objectives.
Manage Online Reputation Management (ORM) through social listening, monitoring brand mentions and sentiment, responding appropriately, and escalating potential reputation or crisis issues to relevant stakeholders.
QUALIFICATIONS & COMPETENCIES
Skills and Competencies
5-8 years of experience in digital marketing and content development.
Candidates with previous experience of working in corporate communication or PR & Social Media agency having worked with global cross functional teams would be an added advantage.
A background in/thorough understanding of the Logistics and Supply Chain Management industry knowledge is a big plus;
- Strong business and commercial acumen and a strategic mindset
- Ability to study trends and develop story ideas for customer awareness.
- The ability to use technology and data to measure the impact of social media activities and generate insights to aid subsequent decision making, as well as the end-to-end execution of large campaigns involving multiple stakeholders (internal, vendors, agencies, media, etc) independently
Knowledge of media buying
Possess excellent leadership and stakeholder management skills
Strong content development knowledge
Strong work ethic, reliable, discreet, and able to retain confidential information
Professional demeanor, strong brand ambassador for the department and DP World
Strong analytical skills and data-driven thinking.
Stakeholders
Internal: Commercial Team / Tech Team/ Communications Team
External: Customers / External Vendors
Educational Qualification (any one)
Master’s in Mass Communication
Master’s in Digital Marketing
Masters in Business Administration, Master’s in Finance
Range/ Min no of years - of overall Experience required
5-10 years
Min no of years of Industry specific experience required, if any & the industry type
Min. 2 years of experience in logistics industry would be preferred
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