Job Title
Senior Manager – Marketing, APAC Tenant Representation
Job Description Summary
This role supports marketing programs, lead generation initiatives, business marketing activities, and campaign operations to enhance client engagement and business development. Reporting to the Associate Director – Marketing, the Senior Manager/AVP will collaborate with internal stakeholders to ensure seamless implementation of marketing strategies, campaign execution, and operational efficiencies. The role requires a strong business marketing mindset focused on lead generation, sales enablement, and client engagement.
Job Description
About the Role:
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Marketing Operations & Execution:
o Implement and manage marketing campaigns, ensuring timely execution across digital, content, and event channels.
o Coordinate the production of sales and marketing materials, including pitch decks, client brochures, and thought leadership content.
o Optimize marketing automation workflows to improve campaign effectiveness and client engagement.
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Lead Generation & Sales Enablement:
o Execute targeted lead-generation initiatives, nurturing prospects through digital marketing, email campaigns, and content-driven strategies.o Work closely with the sales team to ensure marketing efforts align with business development goals.
o Track, analyze, and optimize campaign performance to improve conversion rates and ROI.
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Content & Communications Execution:
o Drive content distribution across multiple platforms, ensuring alignment with business objectives.
o Execute external communication plans, including PR initiatives, social media engagement, and email marketing campaigns.
o Execute internal communication plans to enhance brand positioning within the firm. -
Event & Client Engagement Marketing:
o Support the planning and execution of client events, industry partnerships, and networking opportunities.
o Develop marketing collateral and pre/post-event communication to maximize outreach impact.
o Track event performance and gather insights to improve future engagement. -
Data & Reporting:
o Maintain marketing dashboards and provide regular reports on campaign performance, lead generation, and ROI.
o Leverage CRM tools (e.g., Salesforce, Marketing Cloud) to monitor engagement and track business outcomes.
About You:
- Strong marketing operations experience with hands-on execution of digital campaigns, CRM systems, and marketing automation.
- Proven track record in B2B lead generation and business marketing.
- Excellent project management skills, with the ability to execute multiple campaigns within tight deadlines.
- Strong analytical skills to track marketing performance and optimize strategies.
- Ability to collaborate effectively across cross-functional teams, including sales, research, and leadership.
- Strong communication skills, both written and verbal, with experience in content marketing.
- 5-7 years of experience in B2B marketing operations.
- 2-3 years of experience in sales enablement or lead generation.
- Property background preferred.
- B2B business background preferred.
- Proficiency in digital marketing tools such as Salesforce Marketing Cloud, HubSpot, Hootsuite, Google Analytics, or Sitecore.
- Strong understanding of email marketing, paid campaigns, content marketing, and CRM-driven strategies.
Why join Cushman & Wakefield?
As one of the leading global real estate services firms transforming the way people work, shop and live working at Cushman & Wakefield means you will benefit from;
• Being part of a growing global company;
• Career development and a promote from within culture;
• An organisation committed to Diversity and Inclusion
We're committed to providing work-life balance for our people in an inclusive, rewarding environment. We achieve this by providing a flexible and agile work environment by focusing on technology and autonomy to help our people achieve their career ambitions. We focus on career progression and foster a promotion from within culture, leveraging global opportunities to ensure we retain our top talent. We encourage continuous learning and development opportunities to develop personal, professional and technical capabilities, and we reward with a comprehensive employee benefits program.
We have a vision of the future, where people simply belong.
That's why we support and celebrate inclusive causes, not just on days of recognition throughout the year, but every day. We embrace diversity across race, colour, religion, sex, national origin, sexual orientation, gender identity or persons with disabilities or protected veteran status. We ensure DEI is part of our DNA as a global community - it means we go way beyond than just talking about it - we live it. If you want to live it too, join us.
INCO: "Cushman & Wakefield"
