Job Description :
Job Title: Senior Manager - Customer Marketing
About us: With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function: Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
Role Responsibilities:
Regional strategy planning and implementation
• Strategize to prepare a Customer Marketing Annual Calendar and execute customer marketing initiatives and activations in-line with brand plans , to deliver NSV and market share ambitions for the brands handled
• Lead the quarterly/annual planning in coordination with Marketing /HO Customer Marketing/ Sales team
• Develop and drive distribution/visibility / activation plans channel-wise across clusters
• Manage customer marketing budget for the portfolio
Channel management
• Implement the Channel Leadership Programs with defined levers / metrics in coordination with the clusters
• Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager
• Lead the annual & quarterly Channel-Brand activation planning process within the clusters and evaluate activations in the channel – Collaborate with HO Commercial Team to support Brand Building activities
• Understand regional nuances in channels which are used in designing local programs
Budget adherence
• Plan, allocate and monitor quarterly/ annual brand-wise TTL Budgets for the clusters
• Follow financial protocols and procurement processes for budget utilization
• Ensure marketing spend stays within the approved budgets at the regional level."
Brand
• Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out.
• Ensure brand health by constantly monitoring maket share/ IOP achievements
• Monitor competition activities"
Performance governance
• Establish a robust M&E mechanism for customer marketing initiatives
• Use learning of an M&E for forward planning
Drive SNOP process
• Manage communication, discussion and alignment of calendar inputs
• Plan activation M&E review and linkage of inputs to volume forecasts
Accounting governance
• Be responsible for CARM compliance, Auditory compliance, accurate provisioning
• Track and review aging of provisions and Open PO/MIGO
Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.
Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
Regular
Primary Location:
RPC Mumbai
Additional Locations :
Job Posting Start Date :
2025-01-28
