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Job DescriptionROLE:
This specialist focuses on the commercial and safety aspects of video content. You will analyze video at the scene level to correlate content context with advertiser requirements, ensuring a safe and optimized environment for monetization.
RESPONSIBILITIES:
Evaluate video content for brand suitability and safety at a granular scene level (e.g., identifying specific segments of violence or sensitive news) rather than just at the program level.
Determine optimal ad placement locations within a video based on scene transitions, dialogue endings, and visual composition.
Work with clients and stakeholders to apply specific guidelines regarding graphic imagery or political context for contextual targeting.
Identify the right places to place ads to tell advertisers that content is safe for their brand.
Enrich video metadata with specific safety and suitability tags to improve the value of content for global advertisers
2–5 years of experience in relevant areas
Strong understanding of the advertising market and how content context impacts brand reputation.
Experience in marketing agencies, ad agencies, or working on advertisement-focused media teams.
Ability to distinguish between acceptable context (e.g., news) and unsafe advertising environments.
Ready to work with global teams to align on brand safety standards across different regions.
Excellent interpersonal skills to work effectively with different teams and communicate data-related concepts clearly. Ability to work independently and collaboratively within a team.
Ready to work in a flexible work environment that requires working with global teams.
The role is hybrid, so you must live near Nielsen’s office. Hybrid Workers are those employees who are working partially from home which is in the same city as the Nielsen office they are employed with and partially from a Nielsen office / site
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Nielsen Mumbai, Maharashtra, IND Office
Mumbai, India
