Senior CRM Specialist
Location - islamabad (Pakistan)
ABOUT US
Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform - Circles X, helping telco operators launch and operate successful digital brands through its offerings.
Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in Singapore, Taiwan and Australia. Circles has also partnered with other telco operators to launch digital services, enabling our partners to accelerate growth and capture market share within a short period of time.
Today, Circles is partnering with operators in 14 countries to deliver delightful digital experiences to millions of people through our businesses.
We are backed by global investors such as Sequoia, Warburg Pincus, EDBI Singapore and Founders Fund – renowned backers of industry-shaking innovators.
WHAT YOU'LL DO
- Take ownership of managing the customer lifecycle against business objectives and customer communication channels.
- Adopt a customer-centric mindset and identify key points within the customer journey and develop strategies to ensure customers experiences are positively managed.
- Understand commercial business objectives and work with data teams to provide actionable insights to identify opportunities and gaps within the customer lifecycle, and subsequently recommending strategies to improve both business objectives and customer lifecycle.
- Work closely with creative and product teams to develop and execute ideas into communication strategies or automations.
- Track, analyze and report on performance of the Customer Lifecycle Management strategies, design and conduct A/B experiments to further optimize strategies (e.g. Copy, creative or send timing).
- Work closely with technical teams to ensure intended customer experience is delivered
WHO YOU'LL BE WORKING WITH
- Content team
- Local country growth teams
- Full Regional Marketing Teams (Creative, Data & Insights & Performance)
- Product team
WHAT WE ARE LOOKING FOR
- Degree in Business, Statistics, Marketing or a related discipline, preferably with at least 1-3 years’ relevant experience in a Customer Lifecycle Management, Business Analyst role, Customer Success, or related roles.
- A dependable team player and able to work independently with strategic thinking and design thinking.
- Able to execute meticulously and think critically.
- Excellent in both verbal and written communication for a wide variety of both internal and external audiences.
- Able to handle data and relate them to qualitative aspects of work.
- Interest in technology and customer centric marketing would be advantageous.
- Experience with Marketing Automation tools like Clevertap, SFMC, Responsys, Braze, etc. is a plus.
- Experience with HTML and SQL is a plus.
