Owns end-to-end social media management for NBBL and Bharat Connect, including content strategy, calendars, agency coordination, community engagement, platform growth, campaign execution, trend analysis, and KPI optimization. The role collaborates cross-functionally with marketing, product, PR, and business teams while using platform insights and AI tools to improve reach, engagement, follower growth, and content performance.
A. The opportunity -
NBBL is looking for a creative and execution-oriented social media professional to own the end-to-end management of NBBL’s social media presence. The role requires driving content strategy, agency management, community engagement, innovation and platform growth while delivering measurable business impact.
B. Key Responsibilities -
- Own the end-to-end management of NBBL and Bharat Connect’s social media channels.
- Develop and execute monthly content calendars aligned with business and marketing priorities.
- Work closely with creative agencies to deliver high-quality, on-brand content and ensure timely execution.
- Monitor agency performance, provide creative direction and drive innovation through platform-first and trend-led ideas.
- Identify opportunities to increase engagement through topical content, campaigns and community interactions.
- Track and improve key social media KPIs including follower growth, engagement, reach, impressions and video performance.
- Analyze platform insights and recommend optimization strategies based on data.
- Coordinate with internal stakeholders across marketing, product, PR and business teams to deliver integrated campaigns.
- Stay updated on emerging social media trends, formats and best practices.
C. Key
skills and experience required -
- Relevant experience in social media or digital marketing.
- Strong understanding of LinkedIn, Instagram, X, Facebook and YouTube.
- Excellent copywriting, storytelling and content planning skills.
- Experience managing agencies and cross-functional stakeholders.
- Creative thinker with a strong analytical mindset and a passion for building engaging digital communities.
Success Measures
- Growth in followers and community engagement.
- Improved reach, impressions and content performance.
- Timely execution of content calendars and campaigns.
- Strong agency management and delivery excellence.
- Innovative ideas that enhance brand visibility and audience engagement.
- AI-enabled
mindset with the ability to leverage AI tools and insights to drive smarter
decision-making and enhance outcomes.
National Payments Corporation Of India (NPCI) Mumbai, Maharashtra, IND Office
The Capital, B Wing, 10th Floor,, Bandra Kurla Comple, Mumbai, Maharashtra , India, 400051
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