Senior Associate- Marketing Operations

About Zeta 

Zeta is a next-gen banking technology company that enables financial institutions to launch modern and digital-native banking products rapidly. Its cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities. Zeta has 1700+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia - representing one of the largest and most capable teams ever assembled in banking tech. Globally, customers have issued 20M+ cards on Zeta’s platform. 

About Zeta’s Products

Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally. Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike. 

Our product suites comprise of:

Tachyon - Core Banking & Payments Processing

Neutrino - Digital Banking Experiences

Photon - Payment Gateway & PSP Suite

Saturn - Customer Servicing Suite

Electron - Commercial Payments (Cards, Expense Mgmt, Employee Benefits, etc)

Luminos - Customer Engagement (Rewards & Loyalty, Notifications, etc)

Merlin - Conversational AI

Olympus - Private Portable Cloud for Banking 

Zeus - Data & Analytics Suite

Job Location: Bangalore or Mumbai

About the Role

Do you crave clean data and efficient workflows? Are you passionate about building marketing automation that drives results? As Zeta's Marketing Operations Associate, you'll play a pivotal role in streamlining our marketing processes and ensuring high-quality data fuels our success.

In this role, you'll tackle challenges like:

Ensuring data accuracy across multiple CRM databases to avoid missing information and duplicate entries.

Automating marketing operations processes.

Adapting our marketing operations strategies for newer markets

You'll be a data champion, leveraging your skills to:

Develop and implement data quality processes to keep our contact and account profiles clean and accurate.

Manage data integration between HubSpot and Salesforce, ensuring seamless data flow and avoiding inconsistencies.

Oversee data collection from various sources and enrich contact profiles with valuable information.

Your automation expertise will be instrumental in:

Building automated workflows in HubSpot to improve campaign performance and team efficiency.

Streamlining tasks like lead nurturing and email marketing to free up time for strategic initiatives.

This role is perfect for someone who:

Thrives in a fast-paced environment and enjoys tackling operational challenges.

Possesses a strong understanding of data hygiene principles and best practices.

Has experience building and automating workflows in marketing automation platforms.

Enjoys collaborating effectively across teams (marketing, sales, leadership) to achieve common goals.

By joining Zeta, you'll become a key player in our growth strategy. You'll have the opportunity to make a significant impact by ensuring our marketing operations are efficient, data-driven, and scalable as we expand into new markets.

Responsibilities

• KRAs: Where you are expected to deliver




• Data & Automation Mastery:
• Implement data quality processes that demonstrably reduce data errors and improve data accuracy in HubSpot and Salesforce.
• Develop and automate workflows in HubSpot that lead to measurable efficiency gains.
• Successfully adapt marketing operations strategies for new markets.
• Campaign Optimization Champion:
• Contribute to data collection efforts that enrich contact profiles with valuable information, leading to a quantifiable increase in contact quality scores.
• Manage data integration between HubSpot and Salesforce, demonstrably reducing data inconsistencies.
• Build automated workflows in HubSpot that improve internal process efficiencies.
• Growth Strategy Contributor:
• Collaborate with product content marketing, sales, and leadership teams to ensure marketing operations effectively support overall business objectives.
• Contribute to the development and execution of Zeta's growth strategy by ensuring clean data fuels successful marketing initiatives.
• Track and report on key marketing operations metrics to demonstrate the team’s impact on Zeta's growth in the B2B marketing landscape.
• These KRAs provide a starting point, and specific goals will be further defined based on Zeta's current needs and priorities. Your success will hinge on your ability to achieve measurable results and contribute to Zeta's continued growth.




• Activities: How you are expected to deliver




• Data & Automation Champion:
• Partner with marketing leadership to identify data quality improvement opportunities and implement solutions to ensure clean and accurate data across HubSpot and Salesforce.
• Design and build automated workflows in HubSpot to streamline key marketing tasks (e.g., lead nurturing sequences, data cleansing processes, email marketing campaigns).
• Collaborate with the IT team (if applicable) to set up and maintain data integrations between HubSpot and Salesforce, ensuring seamless data flow.
• Marketing Operations Strategist:
• Analyze marketing operations processes and identify areas for improvement, proposing and implementing solutions to enhance efficiency and effectiveness.
• Adapt existing marketing operations strategies for the new India market, considering any data privacy regulations and cultural nuances.
• Develop and maintain clear documentation for marketing operations processes to ensure consistency and knowledge transfer within the team.
• Data-Driven Collaboration:
• Oversee data collection from various sources (Sherlock, manual research) and collaborate with marketing and sales teams to enrich contact and account profiles.
• Regularly analyze marketing operations data to identify trends and insights, and translate them into actionable recommendations for stakeholders.
• Collaborate effectively with cross-functional teams (marketing, sales, leadership) to ensure marketing operations effectively support overall business objectives.




• You'll play a vital role in streamlining Zeta's marketing operations, ensuring high-quality data fuels success, and contributing to the company's overall growth strategy by actively engaging in these activities.

Skills

• Admittedly, this is a long list, and perhaps impossible to find in a single individual. However, these are attributes we care about and we would love to hear from you about how you would rate yourself across them. 




• Marketing Operations Expertise: Proven experience in marketing operations, ideally with experience using HubSpot and Salesforce.
• Data Champion: Deep understanding of data hygiene principles and best practices for data quality management.
• Automation Whiz: Experience building and automating workflows in marketing automation platforms.
• Data Integration Guru: Familiarity with data integration tools and processes to ensure seamless data flow.
• Adaptable Marketer: Ability to adapt and implement marketing operations strategies in a new market.
• Analytical Problem Solver: Excellent analytical and problem-solving skills to identify and address data quality issues.
• Team Player: Strong communication and collaboration skills to work effectively with marketing, sales, and leadership teams.




Bonus Points:

• Experience working in the B2B SaaS industry. A deep knowledge of the financial services industry would be a significant advantage.




This combination of skills and experience will position you for success as Zeta's Marketing Operations Associate.

Experience and Qualifications

• Bachelor's degree in Tech (compulsory)
• 3-5 years of experience in marketing operations, preferably within a B2B SaaS company.
• Experience working with marketing automation platforms, ideally including HubSpot.
• Solid understanding of data quality principles and best practices for data hygiene.
• Proven ability to develop and implement workflows to automate tasks within marketing operations.
• Experience managing data integrations between marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Experience collaborating with cross-functional teams (marketing, sales, leadership) to achieve marketing goals.
• Excellent communication and collaboration skills, with the ability to effectively present data insights and recommendations.\




Highly Valued Experience:

• Experience working in the financial services industry (a plus, but not required).
• Familiarity with data privacy regulations relevant to the India market (a plus, but not required).
• Experience managing and reporting on marketing operations metrics.
• Experience using data analysis tools to identify trends and optimize workflows.




Bonus Skills:

• Experience building and managing dashboards for key marketing performance indicators (KPIs).
• Proficiency in SQL or other data querying languages.

Additional Reading (Recent News & Publications)

Zeta is an Equal Opportunity Employer

At Zeta, we are committed to equal employment opportunities regardless of job history, disability, gender identity, religion, race, marital/parental status, or other special status. We are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the roles and responsibilities.