Senior Associate, Digital Marketing

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Digital Marketing:

• Plan and execute advertising campaigns and online acquisition strategies for Astro & Sooka.
• Manage boosting from ad platforms from platforms like Meta, Google, TikTok, YouTube and SEM. 
• Monitor and report on ad spend within the allocated budget for Astro & Sooka.
• Involved in planning digital marketing campaigns including web, SEO/SEM, email, social media and display advertising
• Collaborate with agencies to optimize paid ad strategies.
• Collaborate with internal teams to optimize User Experience
• Manage target audience lists on ad platforms and CDP platform like Salesforce Marketing Cloud.

CRM and CDP Management:

• Utilize CRM and CDP tools such as Salesforce, Insider, or CleaverTap to manage customer data and enhance marketing strategies.
• Implement and optimize CRM campaigns to improve customer engagement and retention.
• Collaborate with cross-functional teams to integrate CRM and CDP insights into broader marketing initiatives.
• Data Analysis and Reporting:
  • Utilize Microsoft Excel for weekly and monthly reporting on campaign performance and affiliate program metrics.
  • Analyze data to identify trends and insights, and make data-driven recommendations for optimization.
  • Utilize analytical ability to evaluate end to end customer experience across multiple touch points and channel.

REQUIREMENTS:

• Degree holder preferably in Marketing or Advertising related discipline.
• Working experience in Digital Marketing or Digital services industry.
• Experience with CRM and CDP tools such as Salesforce, Insider, or CleaverTap.
• Strong analytical skills and experience with Microsoft Excel.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.