Leads enterprise Salesforce Marketing Cloud architecture, integrating Data Cloud, Agentforce, Sales Cloud, Service Cloud, and Experience Cloud. Provides technical leadership, stakeholder alignment, architecture documentation, CRM implementation oversight, troubleshooting, release management, deployment strategy, and platform security. Requires 9–14 years of CRM experience, including at least six years with Salesforce Marketing Cloud, plus active Salesforce certifications or a commitment to obtain them.
Salesforce Marketing Cloud Architect
Summary
We are seeking an experienced Salesforce Marketing Cloud Architect to lead strategic initiatives and drive the evolution of our marketing technology ecosystem. In this pivotal role, the incumbent will serve as a technical authority, guiding enterprise-wide architecture decisions while ensuring seamless integration between marketing platforms and business objectives. This position demands a professional who can bridge the gap between complex technical requirements and stakeholder expectations, fostering innovation through the strategic application of Data Cloud and Agentforce capabilities. The successful candidate will play a critical part in shaping the future of our customer engagement strategies, ensuring scalability, security, and operational excellence across all marketing channels.
Responsibilities
- Provide executive-level technical leadership and manage relationships with key stakeholders to align marketing technology roadmaps with broader business goals.
- Design, document, and maintain comprehensive enterprise architecture blueprints that support current operations and future growth.
- Leverage advanced analytical methodologies to diagnose complex system issues, optimize performance, and resolve technical challenges efficiently.
- Oversee the full lifecycle of CRM implementations, bringing over a decade of relevant experience, including a minimum of six years focused specifically on Salesforce Marketing Cloud.
- Architect solutions utilizing cutting-edge technologies such as Data Cloud and Agentforce to enhance customer data unification and automation.
- Maintain active Salesforce certifications or demonstrate a committed path to obtaining necessary credentials to validate expertise.
- Integrate and optimize the Sales Service and Experience Cloud ecosystems to ensure a unified customer journey.
- Establish and enforce robust release management protocols, deployment strategies, and platform security standards to safeguard data integrity.
Requirements
Requirements:
- Proven track record in stakeholder management and technical leadership within a complex enterprise environment.
- Demonstrated ability to produce high-quality enterprise architecture documentation.
- Exceptional analytical acumen and troubleshooting capabilities for resolving intricate technical scenarios.
- Minimum of 9 to 14 years of professional experience in the CRM domain, with at least 6 years dedicated to Salesforce Marketing Cloud.
- In-depth technical proficiency and strategic understanding of Data Cloud and Agentforce ecosystems.
- Possession of active Salesforce certifications or a clear commitment to achieving them.
- Solid working knowledge of Sales Service Cloud and Experience Cloud functionalities.
- Expertise in implementing release management frameworks, deployment methodologies, and maintaining rigorous platform security standards.
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