Supports the sales team with lead and enquiry management, customer communication, quotations, proposals, order processing, CRM updates, sales reporting, and follow-up activities. Coordinates across Sales, Finance, Operations, Technical, Procurement, and Management teams to ensure timely execution of customer requirements. Maintains accurate records, tracks opportunities and renewals, supports pipeline forecasting, and assists with customer retention, upselling, and cross-selling.
Position Summary
1. Sales Coordination & Support
The Sales Coordinator will support the sales team in managing day-to-day sales activities, coordinating with customers and internal departments, maintaining sales records, preparing quotations and proposals, and ensuring timely follow-up on leads, orders, and customer requirements.
The role requires strong coordination, communication, follow-up, documentation, and organizational skills, with a customer-focused approach.
1. Sales Coordination & Support
- Provide day-to-day administrative and operational support to the sales team.
- Coordinate with sales executives, customers, and internal teams to ensure smooth execution of sales activities.
- Track customer requirements, enquiries, quotations, orders, and pending actions.
- Ensure timely follow-up with customers on open enquiries and proposals.
- Receive and record incoming customer enquiries and sales leads.
- Coordinate with the sales team for lead qualification and assignment.
- Maintain an updated database of prospects, customers, and sales opportunities.
- Follow up on leads and ensure timely updates in the CRM.
- Prepare quotations, commercial proposals, presentations, and other sales documents as required.
- Coordinate with Finance, Operations, Technical, and other departments for pricing and solution details.
- Ensure quotations and proposals are shared with customers within agreed timelines.
- Maintain records of submitted quotations and track their status.
- Coordinate with internal teams for processing customer orders after confirmation.
- Follow up on documentation, purchase orders, contracts, and other required approvals.
- Monitor order status and keep the sales team/customer updated.
- Coordinate with Finance regarding invoicing and payment follow-ups where required.
- Respond to customer queries professionally and coordinate with the relevant team for resolution.
- Maintain regular communication with customers regarding enquiries, quotations, orders, and service-related requirements.
- Ensure customer commitments are properly communicated and followed up internally.
- Maintain accurate and updated information in the CRM system.
- Track leads, opportunities, quotations, conversions, and pending follow-ups.
- Prepare daily/weekly/monthly sales reports and MIS as required.
- Support the sales team in maintaining pipeline and forecast information.
- Coordinate closely with Sales, Operations, Finance, Technical, Procurement, and Management teams.
- Ensure timely flow of information between customers and internal stakeholders.
- Escalate delays or customer issues to the concerned team/manager.
- Support the sales team in maintaining existing customer relationships.
- Track renewal opportunities and upcoming customer requirements.
- Assist in identifying opportunities for upselling and cross-selling.
- Maintain proper records of customer interactions and requirements.
- Excellent communication and interpersonal skills.
- Strong coordination and follow-up skills.
- Good written and verbal English communication.
- Strong attention to detail and documentation skills.
- Ability to manage multiple enquiries and priorities simultaneously.
- Customer-oriented and responsive approach.
- Good analytical and problem-solving abilities.
- Proficiency in MS Excel, Word, PowerPoint and CRM tools.
- Good organizational and time-management skills.
- Ability to work effectively with cross-functional teams.
- Graduate in Business Administration, Commerce, Marketing, or any relevant field.
- 2–5 years of experience in Sales Coordination, Sales Support, Business Development Support, or a similar role.
- Experience in B2B sales / telecom / technology / maritime / service industry will be an advantage.
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