Drive B2B sales and marketing analytics for industrial pumps: analyze sales and customer data, support forecasting and territory planning, manage lead-generation and CRM/marketing automation, develop dashboards and sales tools, run MarCom campaigns, conduct market research, and deliver actionable insights to improve conversion and retention.
Job Title: Sales Analyst & Marcom – India Pumps
Business: Industrial Pumps – India
Location: Thane, India
Reporting: Director Marketing & Strategic Growth, India Pumps
Job Summary
We are seeking a data-driven and strategic B2B Sales Analyst & Marcom Engineer / Executive to support our business growth initiatives. This role will be responsible for driving MarCom initiatives, executing regional marketing projects, analyzing sales and marketing performance, identifying trends, and providing actionable insights to optimize our B2B strategies. The ideal candidate will have a strong analytical mindset, proven project management skills, experience with CRM and marketing automation tools, and a passion for driving business success through data.
Key Responsibilities:
- Analyze sales data, customer behavior, and market trends to identify growth opportunities.
- Support forecasting, funnel analysis, and territory planning.
- Own & manage lead generation campaigns and data sources / subscriptions.
- Provide insights and recommendations to improve lead generation, conversion rates, and customer retention.
- Assist in the implementation and optimization of CRM and marketing automation platforms.
- Work closely with Commercial Excellence team to develop & manage regional dashboards and reports, to track different sales & marketing KPIs.
- Segment customer data to support targeted marketing and account-based strategies.
- Drive social media campaigns, branding initiatives, trade shows and other events, website improvements, and other marketing communications campaigns.
- Develop / manage sales tools viz. brochures, videos, value proposition flyers etc.
- Conduct regional level competitive analysis and market research to support strategic planning.
- Carry out other ad hoc projects related with data analysis
Skill Sets:
- Bachelor’s degree in Mechanical Engineering preferred.
- 2+ years of experience in a B2B marketing field.
- Proficiency in MS PowerPoint & MS Excel.
- Experience with CRM systems and marketing platforms.
- Strong analytical and problem-solving skills with attention to detail.
- Excellent interpersonal skills with an ability to work with diverse teams in multiple locations.
- Excellent communication and presentation skills.
- Ability to work independently and yet be fully accountable.
- Ability to work cross-functionally and manage multiple priorities.
CIRCOR is an EEO Employer of Females / Minorities / Veterans / Individuals with Disabilities
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