Support Fashion PR by drafting and distributing press materials, creating media kits and PR collateral, managing media relationships and outreach, tracking coverage and preparing reports, maintaining media databases, and supporting brand launches, campaigns, and PR events.
This role is for one of the Weekday's clients
Salary range: Rs 100000 - Rs 550000 (ie INR 1 - 5.5 LPA)
Min Experience: 1+ years
Location: Mumbai
JobType: full-time
We are looking for a PR Executive to support our Fashion PR team by creating compelling press materials and maintaining strong media relationships. The ideal candidate should have excellent writing skills, attention to detail, and a passion for fashion, luxury, beauty, and lifestyle brands.
Requirements
Key Responsibilities
- Draft and distribute press releases, media alerts, and brand announcements.
- Create media kits, brand profiles, and PR collateral.
- Build and maintain relationships with journalists, editors, and media houses.
- Coordinate media outreach and follow-ups.
- Track media coverage and prepare PR reports.
- Maintain updated media databases.
- Support brand launches, campaigns, and PR events.
Requirements
- 1–3 years of experience in PR, media, communications, or fashion marketing.
- Excellent written and verbal communication skills.
- Strong understanding of fashion, luxury, beauty, and lifestyle media.
- Ability to manage multiple deadlines and projects.
- Proficiency in MS Office and Google Workspace.
Preferred
- Experience working with fashion designers, beauty brands, or lifestyle clients.
- Existing media contacts are a plus.
Public Relations, fashion, influencer marketing
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