Develops product marketing communications by partnering with product managers, business leaders, agencies, and design teams. Responsibilities include understanding customer segments and product positioning, creating campaigns across marketing channels, measuring communication effectiveness, monitoring competitors, applying research insights, conducting A/B tests, and using technology to improve client outreach and response rates.
- Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments, and positioning understanding for communication consistency
- Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled
- Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns to:-
- Effectively use Marketing elements & channels for communication
- Work towards improving the efficacy of the communication as measured through quantitative parameters
- Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and implement them quickly
- Refer to research for insight mining (understanding triggers and barriers) and apply it for developing effective communication
- Use A/B testing to continuously improve efficacy and build learning of what works and what doesn't
- Work on innovations and leveraging technology for client outreach and response efficacy
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
