Develop and execute product marketing strategies to increase awareness, adoption, market penetration, and growth. Create compliant marketing collateral, support product launches, optimize landing pages for SEO and conversion, improve onboarding journeys, and develop cross-sell and upsell campaigns. Collaborate with sales, product, legal, compliance, design, digital, media, and analytics teams on messaging, training, feature promotion, localized assets, and campaign performance optimization.
To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration, and business growth.
- Developing high-impact marketing collateral including brochures, sales kits, and onboarding content that aligns with product positioning and compliance standards.
- Support the launch of new product variants, manage product landing pages with a focus on SEO and conversion, and enhance onboarding journeys through welcome kits and communication flows.
- Enabling cross-sell and upsell opportunities by crafting targeted campaigns and sales scripts, supporting training rollouts with product FAQs and decks, and collaborating with digital and media teams on campaign execution.
- Coordinate with internal stakeholders including product, legal, compliance, and design teams, and provide tailored messaging and assets for hyperlocal teams.
- Lead feature promotion and design activation campaigns to drive usage and engagement, working closely with analytics and product teams to optimize targeting and performance.
Experience: 3 to 6 years
Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Preferred: MBA or postgraduate specialization in Marketing, Digital Strategy, or Financial Services.
CSB Bank Mumbai, Maharashtra, IND Office
CSB Bank Limited Mumbai Office, Siroya Center, 1st, 2nd and 3rd Floor, Sahar Airport Road, Andheri East, Mumbai, Maharashtra, India, 400099
Similar Jobs
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Develop scalable backend payment software and cloud-native applications. Responsibilities include designing, coding, testing, deploying, and documenting solutions; participating in prioritization; reviewing code and automation; driving quality and technology standards; collaborating with product stakeholders; mentoring engineers; and improving development processes. The role focuses on Java, Spring Boot, DevOps, Oracle, automation testing, and secure financial transaction systems.
Top Skills:
Automation TestingCloud ComputingDevOpsJavaOracleSpring Boot
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Owns production readiness and lifecycle operations for payment platform services. Responsibilities include improving CI/CD pipelines, DevOps automation, monitoring, capacity planning, incident response, postmortems, resiliency, deployment gating, root-cause analysis, and operational risk management. Partners with development, product, and operations teams to improve reliability and customer experience while mentoring junior engineers.
Top Skills:
ArtifactoryBitbucketChefCi/CdDb2DevOpsGitJavaJenkinsMavenOracleSQLUnix
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Build and maintain petabyte-scale data pipelines, entity-centric data models, and distributed workflows using Databricks and Spark. Partner with data science teams to productionize ML features and artifacts, optimize ETL/ELT processes, and implement testing, monitoring, observability, and incident response. Collaborate with governance and operations teams to ensure secure, compliant data management while supporting scalable merchant identity and trust-profile systems.
Top Skills:
SparkAWSCi/CdDatabricksGCPPythonSQL
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
