Develop and execute product marketing strategies to increase awareness, adoption, market penetration, and growth. Create compliant marketing collateral, support product launches, optimize landing pages for SEO and conversion, improve onboarding journeys, and develop cross-sell and upsell campaigns. Collaborate with sales, product, legal, compliance, design, digital, media, and analytics teams on messaging, training, feature promotion, localized assets, and campaign performance optimization.
To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration, and business growth.
- Developing high-impact marketing collateral including brochures, sales kits, and onboarding content that aligns with product positioning and compliance standards.
- Support the launch of new product variants, manage product landing pages with a focus on SEO and conversion, and enhance onboarding journeys through welcome kits and communication flows.
- Enabling cross-sell and upsell opportunities by crafting targeted campaigns and sales scripts, supporting training rollouts with product FAQs and decks, and collaborating with digital and media teams on campaign execution.
- Coordinate with internal stakeholders including product, legal, compliance, and design teams, and provide tailored messaging and assets for hyperlocal teams.
- Lead feature promotion and design activation campaigns to drive usage and engagement, working closely with analytics and product teams to optimize targeting and performance.
Experience: 3 to 6 years
Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Preferred: MBA or postgraduate specialization in Marketing, Digital Strategy, or Financial Services.
CSB Bank Mumbai, Maharashtra, IND Office
CSB Bank Limited Mumbai Office, Siroya Center, 1st, 2nd and 3rd Floor, Sahar Airport Road, Andheri East, Mumbai, Maharashtra, India, 400099
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