Own the vision, strategy, roadmap, and feature prioritization for a phygital consumer empowerment application. Drive personalized content, services, and benefits to users by coordinating Research, Data, Technology, Content, Operations, engagement teams, and external vendors. Use consumer insights and behavioral data to improve engagement, retention, adoption, data quality, and business outcomes. Lead cross-functional initiatives and oversee validation, enrichment, quality assurance, and performance measurement.
About Axis My India
Axis My India Limited is India’s leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the "A" App, a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My India’s vast network of 5,000+ locations across 700 districts. Powered by Google Cloud and Google Gen AI, it continuously learns and improves to deliver better user experiences. The company is spearheaded by Mr. Pradeep Gupta who is a leading name in market research and is India’s top psephologist.
Role Overview
The Product Manager, through our in house developed Phygital Application (People Empowerment Platform) is responsible for ensuring that every user (customer) receives timely,
relevant, and personalized information, opportunities, services, and benefits
through our in-house developed ‘People Empowerment Platform (PEP)’. The role
focuses on understanding user profiles and preferences, identifying authentic
and valuable offerings from multiple sources, and ensuring that the right
content reaches the right user at the right time. The individual will act as
the central coordinator across Research, Data Centre, Technology, Content, and
Operations teams to drive personalized value delivery and maximize user
engagement and outcomes.
Requirements
Product Strategy & Ownership
- Define, own, and communicate the product vision,
strategy, and roadmap to enhance user engagement, retention, and value
realization while aligning with business objectives.
- Deeply understand user needs, behaviors, and
expectations to drive relevant and personalized value delivery through the
app.
- Prioritize product features, enhancements, and
platform improvements based on customer impact, business value, and
strategic priorities.
User Value Delivery & Engagement
- Ensure seamless end-to-end delivery of benefits,
services, content, and information to users by coordinating with relevant stakeholders.
- Drive personalized user experiences by leveraging
onboarding data, user insights, and behavioral intelligence.
- Partner with engagement and communication teams
to deliver targeted, relevant, and personalized user communications.
- Monitor and optimize service and product listing
performance to maximize user adoption and engagement.
Data, Insights & Quality
- Partner with the Research team to transform
consumer insights and field intelligence into actionable product
recommendations to increase user engagement.
- Oversee data validation, enrichment, and quality
assurance processes to ensure accuracy, completeness, and reliability of
user, service, and issuer data.
- Establish data-driven frameworks to measure value
delivery, user engagement, product performance, and business outcomes.
Stakeholder & Team Collaboration
- Collaborate effectively with cross-functional
teams, technology partners, and external vendors to support product,
operational, and data quality initiatives.
- Lead initiatives in a fast-paced environment,
ensuring timely execution and delivery against business objectives and
deadlines.
Skills and Competencies
- Ownership
– Articulate brand strategy and ensure value delivery to user by pro-active
and result-oriented approach.
- Strong
attention to detail and ability to multitask.
- Passion
and intent towards social service.
Education and Experience
- Bachelor’s
or master’s degree in business, Computer Science, Engineering, or a
related field.
- Over
6+ years of value delivery through effective product management.
- Strong
knowledge of Microsoft Excel and a conceptual understanding of product
(app).
- At
least 5 years of experience in team leading and thriving in a fast-paced,
collaborative, cross-functional environment.
Benefits
- Opportunity to make significant contributions for India’s foremost Consumer Data Intelligence Company.
- Competitive salary and health insurance package.
- Stay up to date on the latest industry trends and best practices.
- Walking distance from Chakala metro station, making commuting easy and convenient.
At Axis My India, we value discipline and focus. Our team members wear brand on sleeves, adhere to a no-mobile policy during work hours, and work from our office with alternate Saturdays off. If you thrive in a structured environment and are committed to excellence, we encourage you to apply.
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