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Roles and Responsibilities:
Campaign Operations & Execution
- Build and manage complex, multi-touch engagement programs (Nurtures) using Marketo’s Smart Campaign logic.
- Setup and optimize email assets, landing pages, and forms, ensuring mobile responsiveness and brand consistency.
- Implement A/B testing on subject lines, CTAs, and layout to drive continuous performance lift.
Lead Management & Lifecycle
- Manage the Lead Scoring model to ensure high-quality leads are passed to Sales at the right time.
- Oversee the Marketo-Salesforce (SFDC) sync, monitoring for errors and ensuring data flows correctly between both platforms.
- Manage lead routing, data normalization, and list segmentation for hyper-targeted campaigns.
Reporting & Analytics
- Build and maintain performance dashboards to track MQLs, conversion rates, and campaign ROI.
- Provide actionable insights to the Marketing team based on program performance data
Technical and Functional skills:
.
- 3–4 years of hands-on experience in Adobe Marketo Engage.
- You should know your way around Smart Lists, Program Tokens, and Engagement Streams.
- Web Basics: Functional knowledge of HTML/CSS for tweaking email and landing page templates.
- Analytical Mindset: Ability to translate data into stories. You should understand "Marketing Attribution" and how to measure it.
- Certification: Adobe Marketo Certified Professional (AMCP) or Expert (AMCE) is a strong plus.
eClerx LLC Mumbai, Maharashtra, IND Office
Express Towers, 4th Floor, Ramnath Goenka Marg, Nariman Point, Mumbai, Maharashtra, India, 400021
eClerx LLC Navi Mumbai, Maharashtra, IND Office
Building # 11, 2nd, 3rd, 4th, 5th & 6th Floor, K Raheja Mindspace, Plot #3 TTC Industrial Area, Thane Belapur Road, Airoli, Navi Mumbai, India, 400708
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
