Role Objective
This role is the backbone of the "Insights Framework." The Specialist ensures data integrity across global markets, manages the complex budget pacing of a multi-product fintech portfolio, and visualizes the sign-up funnel to identify friction points.
Key Responsibilities
- Budget & Investment Governance: Maintain bi-weekly visual tracking of spend by product, region, and campaign, ensuring global budgets are pacing to plan.
- Funnel Analytics: Map the user journey from "Sign-up Start" to "Account Creation," identifying drop-off points and reporting on conversion variance.
- Automated Reporting: Build and maintain scalable dashboards (Tableau/Looker/PowerBI) that visualize primary drivers of engagement vs. spend.
- Audience Mapping: Identify signals of audience saturation or overlap across global markets and suggest expansion opportunities.
- Data Integrity: Ensure platform-to-CRM data alignment (In-platform vs. Back-end) to provide a single source of truth for the client.
Required Skills
- Experience: 3+ years in marketing analytics or data operations.
- Tools: Advanced Excel/SQL, BI Tools (Tableau/Looker/PowerBI), and familiarity with Web Analytics (GA4/Adobe Analytics).
- Methodology: Strong understanding of PoP (Period-over-Period) variance analysis and attribution modeling.
- Detail-Oriented: Exceptional accuracy in managing high-volume campaign budgets across multiple currencies and regions.
eClerx is a global leader in productized services, bringing together people, technology and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience.
eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.
Top Skills
eClerx LLC Mumbai, Maharashtra, IND Office
Express Towers, 4th Floor, Ramnath Goenka Marg, Nariman Point, Mumbai, Maharashtra, India, 400021
