Principal Lead - SalesForce Marketing Cloud

The role is a key member of Salesforce Markeing cloud team in Asset Management, responsible for a range of development activities working closely with Salesforce, Marketing and other teams within Asset Management, the role is a great opportunity to expand both your technical and business knowledge. It is a dynamic team that work closing with our business partners on various technologies, a real opportunity to work and develop within an organization that encourages development and independence.
A successful candidate should be able to define user stories and activities following agile best practices and set the right expectations on effort and timelines required to meet business requirements.
The team will develop & implement solutions by adhering to the required quality marketing cloud standards and policies, will help manage and prioritize work requests for enhancements, setting accurate expectations with technology and business partners to implement the change at mutually agreed upon milestones and timelines.
Collaborate with vendor/contractor partners to develop and implement the detailed design, configuration, and engineering strategies/solutions to deliver engineering solutions while remaining focused on security, uptime, and performance. Provide troubleshooting and resolution to complex problems/issues.

• Subject Matter Expert knowledge of Salesforce Marketing Cloud – across all studios and integration with Salesforce CRM with an understanding of the broader Salesforce and Marketing Technology ecosystem. Hands-on experience as a full-stack developer for Salesforce Marketing Cloud creating personalized, dynamic messages, landing pages, SQL, and is experienced with data configuration, manipulations, and advance segmentation.
• 5+ years’ experience in working with Salesforce Marketing Cloud with hands on advanced experience in SQL, AMPscript and overall data architecture.
• 2+ years hands on experience utilizing Distributed Marketing, SFMC/SF Connector, and Interaction Studio experience.
• At least 3 Salesforce Marketing Cloud certifications, preferably SFMC Email Specialist, SFMC Consultant and SFMC Developer. SFMC Admin certification and other accreditations are a plus.
• Preferred Skills
  • Understanding of marketing ways of working in the B2B Financial Services Industry
  • Proactive and self-starting demeanor with the ability to manage tasks independently while collaborating remotely.
  • Ability to set the right expectations on effort and timelines required to meet business requirements.

About Our Company
Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years. We are a U.S. based financial planning company headquartered in Minneapolis with a global presence. The firm’s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You’ll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you're talented, driven and want to work for a strong ethical company that cares, take the next step and create a career at Ameriprise India LLP.

Ameriprise India LLP is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, genetic information, age, sexual orientation, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

Full time

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