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Weekday, Inc.

PR Executive- Fashion

Posted 21 Days Ago
Be an Early Applicant
In-Office
Mumbai, Maharashtra, IND
Junior
In-Office
Mumbai, Maharashtra, IND
Junior
Develop and execute PR strategies for fashion clients across print, broadcast, digital and social channels. Build media relationships, write press releases and media kits, manage inbound media requests, and collaborate with senior team members on customized campaigns. Track campaign performance and support influencer and partnership initiatives.
The summary above was generated by AI

This role is for one of the Weekday's clients

Salary range: Rs 100000 - Rs 550000 (ie INR 1 - 5.5 LPA)

Min Experience: 1+ years

Location: Mumbai

JobType: full-time


Requirements

Key Responsibilities:
 Develop relationships with key journalists and media outlets across traditional, digital, and social platforms.
 Create and implement public relations strategies for clients in print, broadcast, and online media.
 Write compelling press releases and media kits.
 Manage all inbound media inquiries and requests efficiently and professionally.
 Collaborate with senior PR team members to craft customized PR campaigns.

Skills and Qualifications:
 1 to 3 years of experience in Public Relations (fashion industry experience preferred).
 Exceptional writing and editing skills.
 Excellent communication, organizational, and project management abilities.
 Established media relationships across various platforms.
 Ability to adapt quickly and think strategically in a fast-paced environment.

Preferred Skills:
 Experience in influencer relations or partnerships.
 Familiarity with PR tools and media monitoring platforms.
 Strong knowledge of analytics tools to track campaign success.

Must-have skills

Public Relations, Press Team, Fashion Brands

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