This role focuses on delivering actionable reporting for digital marketing performance, managing audience segmentation, and optimizing marketing channels based on KPIs.
The purpose of this role is to deliver regular reporting for Digital Marketing channels and campaigns, as well as audience, attribution and CRO (conversion rate optimisation) analysis.
Job Description:
Key responsibilities:
Delivers regular, sharp, action-oriented reporting on our digital estate, including performance across Social Media, Website, Search, Paid, CRM and Email
Works closely with the Digital Marketing Team, defines and tracks suitable KPIs, automating as much of our reporting as possible through dashboard technology and providing optimisation guidance where possible
Manages comprehensive Audience Segmentation and Propensity Modelling, leveraging CRM, historical and behavioural data
Where relevant, leverages third party data to enhance our targeting strategy
Works with the Digital Marketing Team, embed an audience-led approach to our digital content and channels
Location:
India - Maharashtra- Mumbai - Worli - Devchand House - Level 6Brand:
AmplifiTime Type:
Full timeContract Type:
PermanentTop Skills
CRM
Dashboard Technology
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