Plan, execute, and optimize paid campaigns across Google, Meta, programmatic, and marketplace platforms. Manage budgets, targeting, creative testing, attribution, and performance metrics including ROAS, CAC, CTR, CPA, and conversion rate. Conduct audience and competitor research, collaborate with creative, product, and analytics teams, and translate data into growth strategies. The role requires hands-on e-commerce or D2C experience and ownership of marketing spend and measurement accuracy.
This role is for one of Weekday’s clients
Salary range: Rs 900000 - Rs 1500000 (ie INR 9 - 15 LPA)
Min Experience: 3+ years
Location: Mumbai
JobType: full-time
We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid marketing campaigns across digital platforms. The ideal candidate will have hands-on e-commerce experience, a strong grasp of performance metrics, and the ability to translate data into actionable growth strategies.
RequirementsKey Responsibilities
- Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms (programmatic, marketplace ads, etc.)
- Own end-to-end campaign lifecycle: budgeting, targeting, creative briefing, A/B testing, and optimization
- Monitor and report on key performance metrics (ROAS, CAC, CTR, CPA, conversion rate) and translate insights into optimization strategies
- Manage and optimize marketing spend across channels to maximize ROI
- Collaborate with creative, product, and analytics teams to align campaigns with business goals
- Conduct audience research, competitor analysis, and market trend tracking to inform campaign strategy
- Own attribution modeling and work closely with analytics/tech teams on tracking and measurement accuracy
- Manage marketplace advertising (Amazon Ads, Flipkart Ads, etc.) where applicable
- Stay current with platform updates, algorithm changes, and industry best practices
- 3–6 years of experience in performance marketing, with mandatory prior experience in e-commerce/D2C
- Proven track record of managing significant ad budgets and driving measurable ROI
- Hands-on expertise with Google Ads, Meta Ads Manager, and Google Analytics (GA4)
- Strong analytical skills; comfort working with spreadsheets, dashboards, and attribution tools
- Experience with marketplace advertising platforms (Amazon, Flipkart) is a plus
- Familiarity with tools like Shopify, WooCommerce, or similar e-commerce platforms preferred
- Strong communication skills and ability to work cross-functionally
- Experience with marketing automation or CRM tools (Good to Have)
- Exposure to conversion rate optimization (CRO) practices (Good to Have)
- Basic understanding of SQL or data visualization tools (e.g., Looker, Power BI) (Good to Have)
- Full ownership of a real, growing consumer brand – not a narrow function within one
- Direct access to company leadership and real influence over brand direction from day one
Performance Marketing, E-commerce, Google Ads
Good-to-have skillsMeta Ads Manage, rAnalytical Skills
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
