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Hudson Information Technology and Manpower Services

Performance Marketing Executive

Reposted 3 Months Ago
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In-Office
Mumbai, Maharashtra, IND
Mid level
In-Office
Mumbai, Maharashtra, IND
Mid level
Manage and optimize Meta and Google Ads campaigns, implement and monitor conversion tracking (GA4, Meta Pixel, GTM), analyze performance, report insights, and run A/B tests and landing page optimizations. Work with Shopify and D2C brands, support remarketing and lifecycle/email campaigns, and continually improve acquisition performance through data-driven analysis.
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Requirements
  • Bachelor's degree in Marketing, Business, or a related field.

  • 2–4 years of experience in Performance Marketing.

  • Hands-on experience managing Meta Ads and Google Ads campaigns.

  • Strong understanding of Google Analytics (GA4), Meta Pixel, Google Tag Manager, and conversion tracking.

  • Experience working with Shopify and D2C brands is highly preferred.

  • Excellent analytical and problem-solving skills.

  • Strong communication and reporting abilities.

Preferred Skills
  • Experience in D2C, FMCG, Skincare, Cosmetics, Wellness, or Consumer Brands.

  • Knowledge of email marketing, remarketing, and customer lifecycle campaigns.

  • Experience with A/B testing and landing page optimization.

  • Familiarity with tools such as Hotjar, Microsoft Clarity, Canva, and Looker Studio is an added advantage.

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