Partner -B2B

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

We are looking to hire a Partner – Brand Partnerships to join us. In this role, you will be leading the alliance and partnerships narrative at Mindshare for a large cluster of brands for the largest FMCG organization in India. An individual with an entrepreneurial mindset capable of building an ecosystem for Mindshare working with teams across various functions like sales, marketing, and media. Deliver ‘first-of-its-kind’ B2B partnerships that drive incremental sales for brands across categories. Develop and deliver digital and off-line strategic partnerships to drive brand advocacy, awareness, and engagement at scale. Direct responsibility of campaign execution liaising with brand teams, internal teams, partners, and other stakeholders.

Key Responsibilities:

• Develop and execute innovative B2B partnerships to drive sales, brand advocacy, and engagement.
• Manage digital and offline strategic partnerships to enhance brand perception.
• Oversee campaign execution, coordinating with brand teams, partners, and stakeholders.
• An entrepreneurial leader capable of building an ecosystem for Mindshare through cross-functional collaboration.

3 best things about the job:

1. Chance to work with Top FMCG brands across categories, Top Media House and digital partners.
2. Opportunity to get in-depth knowledge and experience in the B2B business
3. Cross category learning, In depth training

Responsibilities of the role / Measures of success –

In 3 months:

• Manage existing deals in an efficient and effective manner.
• Build relations with internal and external stakeholders for timely execution of existing deals.
• Over-look day to day operations for smoother turnaround.

In 6 months:

• Create new age & industry first e-com led models at scale.
• Should be able to lead & manage all processes related to B2B alliances.
• Look at creating multiple key accounts & new revenue-based partnerships.

In 12 months:

• Build best practices for category.
• Deliver new age B2B partnership solutions
• Retain and develop team
  

What you will need:

• You have a PG/ MBA degree, Marketing, Business Administration preferable.
• You have prior experience in a similar role. Minimum 12+ years of prior experience in alliance and partnership
• You have excellent written & verbal communication skills.
• You thrive in matrix environments and are adept at building relationships with different stakeholders.
• You are passionate and have a quick learning mindset.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.